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Medio Systems hits stride, traffic grows tenfold in a year

Medio Systems Inc., which launched a customer retention platform last month, has since surpassed 2.5 million daily unique users. Data captured from that use is generating more than 200 million analytic log events per day and more than 250 million personalized page views per month on mobile devices, the company said.
“With the explosion of new mobile services and digital content, there is a need for analytics to understand customer preferences and desires as an essential component of consumer satisfaction,” CEO and president Rob Lilleness said.. “To that end, we are building one of the largest data sets on consumer engagement, retention and monetization in the mobile ecosystem. This creates additional revenue opportunities for mobile operators, OEMs and publishers.”
Medio has delivered more than 5.5 billion recommendations and served more than 5 billion personalized page views so far this year. Medio’s daily unique user traffic has grown tenfold in the past year, Lilleness added.

ABOUT AUTHOR

Matt Kapko
Matt Kapko
Former Feature writer for RCR Wireless NewsCurrently writing for CIOhttp://www.CIO.com/ Matt Kapko specializes in the convergence of social media, mobility, digital marketing and technology. As a senior writer at CIO.com, Matt covers social media and enterprise collaboration. Matt is a former editor and reporter for ClickZ, RCR Wireless News, paidContent and mocoNews, iMedia Connection, Bay City News Service, the Half Moon Bay Review, and several other Web and print publications. Matt lives in a nearly century-old craftsman in Long Beach, Calif. He enjoys traveling and hitting the road with his wife, going to shows, rooting for the 49ers, gardening and reading.