Cisco: connected world driving business value
BARCELONA, Spain – Networking infrastructure giant Cisco Systems made numerous major announcements at Mobile World Congress 2015, all dedicated to the theme of “transformation through innovation.”
John Chambers, CEO and chairman of the board, contrasted the information era, which he said culminated in 2010, with the rapidly evolving “digital era.”
“You’re seeing cities and countries – Barcelona and Amsterdam, France, Israel, the United Kingdom and Germany – asking: How do we use technology? The Internet of Everything, which is a $19 trillion opportunity, and that’s on profits and savings, the generation of jobs is much higher than that, that’s the equivalent of the U.S. economy.”
Chambers continued: “But it’s way more than just connecting all those devices. It’s about connecting the right information, at the right point in time, to get the right devices, to get the right machines, to make the right decisions.”
Cisco SVP of service provider business, products and solutions Kelly Ahuja demonstrated the ability of Internet of Everything technology to drive value across business chains.
“IoE is … really about taking data, process, information and things and collecting the knowledge from the network and using that to drive business value. This is happening all around us,” Ahuja said.
With that, Ahuja demonstrated a live network experience designed to monitor the 100,000-plus Mobile World Congress attendees moving through the seven halls of Fira Gran Via.
The interactive data snapshot displayed a network’s operation view, a marketing view and a managed services component.
The Cisco platform had tallied 460 Gigabytes of data used up until that point of Day Two at Mobile World Congress; data also included the number of devices in use, traffic usage by time, peak hour by users and heavy user usage.
“We can aggregate information not just from a Wi-Fi network but a 3G network as well,” he said. “This is a 3G network where voice calls are being transferred from a macrocell to a small cell network.
“We can also look at things by access point. Hall 2 this morning is the busiest. You can actually see how that changes as you go from different halls.”
