Video Optimization

Hello! And welcome to our Thursday column, Worst of the Week. There’s a lot of nutty stuff that goes on in this industry, so this column is a chance for …

Starting in July, The Nielsen Co. will weigh in on the behavior of mobile subscribers through a new measurement service called Nielsen Wireless, which will examine how many people access …

Stalwarts in media are increasingly bullish on driving their audience’s eyes and ears to just about every channel imaginable. But just as these powerhouses are finally finding their online groove, …

Longtime VeriSign Inc. chief Stratton Sclavos stepped down as the company’s internal investigation into stock-options grants is nearing its end. The Mountain View, Calif., company declined to offer reasons for …

Verizon Wireless is one of two premiere sponsors behind a new TV show that overtly places brand names and products in budding filmmakers’ creative talent. The filmmaking competition, “On the …

UNIVERSAL CITY, Calif.-Who is watching mobile TV and video? Whoever holds the answer will find a lot of interest among mobile TV providers, broadcasters, TV networks, film studios and advertisers.Data …

Rentrak, a company that measures TV viewing, announced a deal with mobile television provider Hiwire that calls for Rentrak to measure mobile TV viewing. The trial will take place in …

New York City was overflowing with network executives, ad buyers and entertainment elite last week, all looking to grab a piece of the $65 billion pie that is television. The …

Mobile video service MyCorner is the latest player on the user-generated content field, launching an ad-supported service that allows users to share clips with their mobile phones.The Fremont, Calif.-based startup …

Yet another executive is exiting through Sprint Nextel Corp.’s revolving front-office door.The carrier said last week that Mark Schweitzer will step down from his post as chief marketing officer at …

Few music companies have pursued mobile as aggressively as The Orchard Enterprises Inc. The New York-based company serves as a kind of digital music aggregator, distributing content from dozens of …

Yet another executive is exiting through Sprint Nextel Corp.’s revolving front-office door.The carrier said Mark Schweitzer will step down from his post as chief marketing officer at the end of …

AdMob is teaming with mobile media company mywaves to power click-to-video advertisements on wireless phones.The offering will allow wireless Web surfers to click on a banner ad to watch a …

The front-office shuffle continued among the tier-one carriers as AT&T Mobility said Jim Ryan has stepped down from his post as VP of consumer and business data services.Ryan joined AT&T-then …

Phillip Alvelda, founder and CEO of MobiTV Inc., announced he will resign as CEO but remain as chairman of the California-based mobile television company that he formed in 1999. The …

ROK Entertainment Group Ltd. will go public through a reverse initial public offering.The U.K.-based mobile entertainment group agreed to be acquired by CyberFund Inc., a private investment fund manager. CyberFund, …

Juice Wireless hauled in $2.3 million from Qualcomm Inc. and 21 Ventures as part of a second funding round, according to a Juice representative.The New York-based startup is hoping to …

MobiTV Inc. is stepping up its efforts in North and South America, but is not pulling up stakes in Europe.The Emeryville, Calif.-based mobile video company plans to terminate its content …

LAS VEGAS-Modeo L.L.C., which recently wrapped up a trial of its broadcast mobile TV service, said the 138 participants in the trial mostly gave positive reviews, according to the company’s …

LAS VEGAS-Rather than ceding control of the mobile TV market to the nation’s wireless carriers, nine U.S. TV broadcast groups have formed an industry alliance called the Open Mobile Video …

LAS VEGAS-With more than 6 million users already on board in the United States and year-over-year growth of 188 percent last year, according to Telephia, mobile television is a force …

LAS VEGAS-Modeo L.L.C., which recently wrapped up a trial of its broadcast mobile TV service, said the 138 participants in the trial mostly gave positive reviews, according to the company’s …

Rather than ceding control of the mobile TV market to the nation’s wireless carriers, nine U.S. television broadcast groups have formed an industry alliance called the Open Mobile Video Coalition …

The market for mobile marketing and advertising is expected to be worth $3 billion by the end of the year and top $19 billion by 2011, surpassing text messaging as …

NextWave Wireless Inc. announced it will purchase TD-CDMA supplier IPWireless Inc. for $25 million in cash and $75 million in stock. The ultimate purchase price could increase to $235 million …