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Carriers need better 5G devices

Better 5G devices are a carrier's best shot at establishing a competitive edge 5G network deployment may be accelerating world-wide, but according to Mobile Posse, the development of 5G devices is lacking. The mobile software company believes that now is the time for carriers to focus...

Mobile Posse kicks off its next phase with new platform, headquarters

ARLINGTON, VIRGINIA -- Greg Wester stands at the front of a crowded room, microphone in hand, peering at a sheet of paper and calling out words from a list that describe either mobile content marketing company Mobile Posse or the present or past of the...

Owning the smartphone: OEMs and carriers are missing the disruption opportunity

  Some of the most significant media disruptions have come from using a physical device to create friendlier and more frictionless access to media. Think of the Tivo, Apple TV, Roku, Amazon Echo and Fire Stick, even the Apple Watch. These innovations OWN the user...

Carpe diem, carriers: The shift to a smarter smartphone might be in YOUR hands (Reader Forum)

  Carriers have been smart when it comes to data plans — they’ve adapted plan offerings to consumer usage. It’s time for their phones to follow suit. Consumers no longer think about how much data their game or video meme is eating up in the moment...

Mobile Posse: Quantifying user engagement and the “first screen”

Mobile Posse study seeks to quantify mobile user engagement How smart is a smartphone, if it isn't delivering content that engages the user from the first moment they pick up their device? A recent study commissioned by content delivery company Mobile Posse found that despite the...