Better 5G devices are a carrier’s best shot at establishing a competitive edge 5G network deployment may be accelerating world-wide, but according to Mobile Posse, the development of 5G devices is lacking. The mobile software company believes that now is the …
Mobile Posse
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ARLINGTON, VIRGINIA — Greg Wester stands at the front of a crowded room, microphone in hand, peering at a sheet of paper and calling out words from a list that describe either mobile content marketing company Mobile Posse or the present …
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Owning the smartphone: OEMs and carriers are missing the disruption opportunity
by Reader Forumby Reader ForumSome of the most significant media disruptions have come from using a physical device to create friendlier and more frictionless access to media. Think of the Tivo, Apple TV, Roku, Amazon Echo and Fire Stick, even the Apple Watch. …
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Carpe diem, carriers: The shift to a smarter smartphone might be in YOUR hands (Reader Forum)
by Reader Forumby Reader ForumCarriers have been smart when it comes to data plans — they’ve adapted plan offerings to consumer usage. It’s time for their phones to follow suit. Consumers no longer think about how much data their game or video meme …
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Mobile Posse study seeks to quantify mobile user engagement How smart is a smartphone, if it isn’t delivering content that engages the user from the first moment they pick up their device? A recent study commissioned by content delivery company …