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Home - Content & Mobile Marketing - Page 7
Tag:

Content & Mobile Marketing

  • Groupon gearing up for Chinese launch

    by rcrwirelessadmin February 22, 2011
    by rcrwirelessadmin February 22, 2011

    Fox Business News | February 21, 2011 | Jennifer Booton Local deals Web site Groupon is reportedly preparing to launch operations in China, a move that would catapult the young U.S. …

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  • Telefónica introduces Tokes, a new way to communicate through SMS

    by Sandra Cuya February 22, 2011
    by Sandra Cuya February 22, 2011

    Telefonica | February 17, 2011 | Press Release This new mobile messaging system is easy to use, useful and a lot of fun. Tokes can be used to send frequent messages …

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  • Reality Check: The sky is the limit with mobile cloud

    by RCR Wireless News February 22, 2011
    by RCR Wireless News February 22, 2011

    Editor’s Note: Welcome to our weekly Reality Check column. We’ve gathered a group of visionaries and veterans in the mobile industry to give their insights into the marketplace. In meteorology, …

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  • Xiam Recommendations Technology to Help Power Telefonica’s Personalized Customer Experiences

    by Sandra Cuya February 17, 2011
    by Sandra Cuya February 17, 2011

    Xiam | February 14, 2011 | Press Release BARCELONA, Spain, February 14, 2011 /PRNewswire/ — Xiam Technologies Ltd., a Qualcomm company and leading provider of discovery and recommendations solutions, today …

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  • Xiam Recommendations Technology to Help Power Telefonica's Personalized Customer Experiences

    by rcrwirelessadmin February 17, 2011
    by rcrwirelessadmin February 17, 2011

    Xiam | February 14, 2011 | Press Release BARCELONA, Spain, February 14, 2011 /PRNewswire/ — Xiam Technologies Ltd., a Qualcomm company and leading provider of discovery and recommendations solutions, today …

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  • América Móvil taps Ericsson for mobile ad platform

    by Sandra Cuya February 16, 2011
    by Sandra Cuya February 16, 2011

    February 16 2011 – 12:15 pm ET | Dan Meyer | RCR Wireless News Latin American telecommunications provider América Móvil (AMX) said it will introduce a mobile advertising platform that …

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  • @ MWC: Drawing lines between advertising, spam and negligence

    by Matt Kapko February 16, 2011
    by Matt Kapko February 16, 2011

    BARCELONA, Spain — In most respects, the dream and even idea of walking by a shop and getting bombarded by mobile advertising is dead. That kind of advertising is spam, …

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  • Analyst Angle (Special MWC Edition): Mobile operators are winning the battle against churn – but cannot afford to get complacent

    by RCR Wireless News February 16, 2011
    by RCR Wireless News February 16, 2011

    Editor’s Note: Welcome to our weekly feature, Analyst Angle. We’ve collected a group of the industry’s leading analysts to give their outlook on the hot topics in the wireless industry.Mobile …

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  • Yahoo hopes to revolutionize tablet content delivery

    by sylvie barak February 11, 2011
    by sylvie barak February 11, 2011

    Just a short while after Apple and News Corp. announced their collaboration to produce a tablet newspaper called The Daily, Yahoo has announced its new publishing platform, which it calls Livestand – a digital newsstand for tablets and mobile phones.

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  • Visa acquires PlaySpan for $190M

    by Matt Kapko February 10, 2011
    by Matt Kapko February 10, 2011

    Visa Inc. has announced plans to acquire PlaySpan Inc. for nearly $190 million with additional earn-out potential.The move comes as incumbents in the credit card and traditional payments space jostle …

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  • Google lays out 'core principles' for mobile advertising

    by Matt Kapko February 9, 2011
    by Matt Kapko February 9, 2011

    Google Inc. (GOOG) is giving a glimpse into its latest thinking on mobile ads at an event tomorrow, but it has some teasers to check out in the meantime.While the …

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  • Freescale Semiconductor to demonstrate new network technology at MWC

    by Marc Speir February 9, 2011
    by Marc Speir February 9, 2011

    AUSTIN-Freescale Semiconductor is preparing to announce advancements resulting in a new portfolio of wireless networking technologies that they say are currently unavailable in the market. An announcement and demonstration of this …

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  • Qualcomm and CAA join together for mobile apps venture

    by Matt Kapko February 8, 2011
    by Matt Kapko February 8, 2011

    Qualcomm Inc. and Creative Artists Agency are launching a joint venture to develop mobile apps.Based in Los Angeles at CAA’s offices, Creative Mobile Labs will develop concepts with talent specifically …

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  • HTC invests in Saffron Digital

    by RCR Wireless News February 7, 2011
    by RCR Wireless News February 7, 2011

    HTC Corp. announced today that it will be investing in Saffron Digital, a London-based firm that operates a mobile multimedia delivery platform. The company, which has proprietary technologies to support …

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  • HTC invests in Saffron Digital

    by Matt Kapko February 7, 2011
    by Matt Kapko February 7, 2011

    HTC Corp. announced today that it will be investing in Saffron Digital, a London-based firm that operates a mobile multimedia delivery platform. The company, which has proprietary technologies to support …

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  • Messaging, email, networking becoming a must in feature phones – Synchronica

    by Sandra Cuya February 4, 2011
    by Sandra Cuya February 4, 2011

    Business News Americas | February 3, 2011 | Christian Molinari Mobile instant messaging, mobile email and mobile social networking are becoming must-have features for Latin Americans, and not just on …

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  • The Daily breaks the newspaper mold, goes all in on iPad

    by Matt Kapko February 2, 2011
    by Matt Kapko February 2, 2011

    The first all mobile newspaper has arrived. News Corp. (NWSA) formally introduced The Daily, designed exclusively for Apple Inc.’s (AAPL) iPad, at an event in New York City today.“New times …

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  • DataXu releases auction platform for mobile ads

    by Matt Kapko February 1, 2011
    by Matt Kapko February 1, 2011

    DataXu is launching a new real-time bidding system for mobile ad inventory. DX Mobile, a demand-side platform for bidding on mobile ad exchanges, follows a similar trend in the online …

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  • HotelTonight aims for 'serendipity' in last-minute travel

    by Matt Kapko January 31, 2011
    by Matt Kapko January 31, 2011

    There’s a “serendipity of showing up in a city and booking a hotel at a moment’s notice,” says Sam Shank, CEO of the HotelTonight. Most travelers in that last-minute predicament …

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  • Google's AdMob receives 2 billion ad requests daily

    by Matt Kapko January 31, 2011
    by Matt Kapko January 31, 2011

    Google Inc.’s (GOOG) AdMob is on a tear. The mobile ad network receives more than 2 billion ad requests daily, marking a fourfold increase from a year ago.More than 50,000 …

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  • Motricity acquires Adenyo for $100M

    by Matt Kapko January 31, 2011
    by Matt Kapko January 31, 2011

    Motricity Inc. (MOTR) has inked a deal to acquire Adenyo for $100 million in cash and stock.The Toronto-based mobile marketing, advertising and analytics firm has a stable of clients, including …

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  • Velti eyes $150 million in IPO

    by Matt Kapko January 28, 2011
    by Matt Kapko January 28, 2011

    Velti plc is going public and plans to generate more than $150 million in the process. The mobile marketing and advertising company has filed plans for an initial public offering, …

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  • UPDATE: Google To Continue To Invest In China; Sets Sights On SE Asia

    by Sandra Cuya January 27, 2011
    by Sandra Cuya January 27, 2011

    Wall Street Journal | January 26, 2011 | Yun-Hee Kim HONG KONG (Dow Jones)–More than a year after Google Inc. threatened to pull out of China, throwing into doubt its …

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  • LG to preinstall PapayaMobile’s apps & social network on Android phones in 2011

    by rcrwirelessadmin January 26, 2011
    by rcrwirelessadmin January 26, 2011

    PapayaMobile | January 26, 2011 | Press Release PapayaMobile, a leading mobile social platform for Android, today announced that LG will preinstall Papaya applications into LG Android phones shipping in …

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  • LG to preinstall PapayaMobile's apps & social network on Android phones in 2011

    by rcrwirelessadmin January 26, 2011
    by rcrwirelessadmin January 26, 2011

    PapayaMobile | January 26, 2011 | Press Release PapayaMobile, a leading mobile social platform for Android, today announced that LG will preinstall Papaya applications into LG Android phones shipping in …

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White Papers

  • Enea White Paper: Why Intelligent AAA is the Swiss Army Knife of Telecom

  • CSG White Paper: Telco AI Enabler: Mediation’s Defining Role

  • Enea White Paper: Scalable Database Design for 5G and Beyond

  • Supermicro and NVIDIA Whitepaper: Powering sovereign AI at scale

  • VIAVI Whitepaper: RAN scenario generators and their critical role for future-proofing AI-native RAN in Advanced 5G and 6G networks

Editorial Reports

  • Report: Scaling Optical Networks For The Hyperscale And AI Era

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  • Editorial Report: Securing telecom infrastructure for the quantum era

Webinars

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  • Webinar: Scale-Up, Scale-Out, Scale-Across – Building AI-Era Network Fabrics

  • Webinar: NTN in motion – evolving standards, expanding services

Since 1982, RCR Wireless News has been providing wireless and mobile industry news, insights, and analysis to mobile and wireless industry professionals, decision makers, policy makers, analysts and investors.

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