Content & Mobile Marketing

Music companies are rushing to bring streaming music services to U.S. wireless users, but while the technology exists to provide radio-like offerings to wireless users, the viability of a radio-like …

“The Spot” hopes to celebrate its first birthday by going even more high-tech. A weekly Web-based program that combines elements of both a soap opera and a reality show, “The …

ATLANTA-Cingular Wireless L.L.C. announced a new music service that will offer ringtones of singles before the songs are released to the public. The carrier will offer ringtones in advance of, …

Signal Reach National Cellular and Signal Reach introduced a new antenna coupler the companies said can attach to any mobile phone and improve the phone’s signal reception. The coupler attaches …

The mobile-gaming waters got even more crowded last week as New York-based publisher Vindigo said it will dive in with “a broad selection” of adventure and casual games later this …

GREENSBORO, N.C.-Wireless chipset vendor RF Micro Devices Inc. lowered its profit forecasts due to efforts to reduce the company’s inventories. The company also blamed greater-than-expected development expenses for its Polaris …

LONDON-Technology company ROK Player and music portal Ministry of Sound announced plans to release a multimedia memory card (MMC) for handsets that can hold 20 songs with corresponding music videos. …

TORONTO-Rogers Wireless and MobiTV producer Idetic Inc. said the carrier will launch a wireless television service for its subscribers by June. Rogers Mobile Television, which looks to be the first …

TROWBRIDGE, United Kingdom-Virgin Mobile U.K. will offer adult images of models from the London strip club Stringfellows, the carrier said Thursday. The offering will include images of both men and …

LONDON-Vodafone Group plc began two initiatives to improve speed to market and lower costs for its key content provider partners. The Global Games Marketing and Distribution Program will maximize marketing …

NEW YORK-Mobile application publisher Vindigo strolled onto the gaming playground Tuesday, announcing its intention to release a “broad selection” of adventure and casual games this year. Infinite Ventures’ “Shadowgate,” a …

Cingular Wireless announced a new music service that will offer ringtones of singles before the songs are released to the public. The carrier will offer ringtones in advance of, or …

With the overwhelming array of wireless content and applications on the market, even the nation’s biggest carriers are struggling with what to offer and how to present it to the …

PARIS-Medialive SA snared $4.2 million in Series A funding from Nextel Communications Inc. and Sophia Euro Lab, the French content protection provider announced Friday. Medialive partners with broadband and wireless …

PARIS-Medialive SA snared $4.2 million in Series A funding from Nextel Communications Inc. and Sophia Euro Lab, the French content protection provider announced Friday. Medialive partners with broadband and wireless …

Major League Baseball Advanced Media (MLBAM) announced its second mobile licensing agreement in a week, unveiling a deal granting THQ Wireless exclusive rights to publish strategy games, player images and …

Fresh off its public launch at this year’s CTIA event, soon-to-launch mobile virtual network operator Amp’d Mobile Inc. reported several content and marketing sponsorship deals with a number of action …

SAN DIEGO-Virgin Mobile USA L.L.C. announced it will sell the K10 Royale phone from Kyocera Wireless Corp. The phone features Java application download technology. “Kyocera has been a key partner …

HAMPSHIRE, United Kingdom-Wireless revenues from sports-related applications will more than double this year, reaching $1.3 billion worldwide, according to a new report from Juniper Research. European users will continue to …

PARIS-More than 60 projects were submitted for Vodafone’s “Made-for-Mobile Screenings” event, which will showcase programming from companies that have produced video content specifically for mobile distribution. The event will take …

Clearinghouse vendor NeuStar Inc. filed plans for a $690 million initial public offering last week, a further sign that the financial drought of the past few years is slowly washing …

Once satisfied to quietly grab some shelf space for their titles on a carrier’s deck of wireless offerings, mobile game publishers are now trying to make a little more noise. …

REDMOND, Wash.-Microsoft Corp. will provide daily downloadable video content including news, sports and entertainment programming for Windows Mobile-based devices, the company announced. MSN Video Downloads will deliver a subscription-based mobile …

SHANGHAI, China-Linktone Ltd., which provides interactive entertainment services to Chinese consumers, said it is sponsoring a nationwide contest to find original mobile content. Linktone said the goal of the contest, …

Around the world, people are quietly using high-tech to stay in touch with a higher power. While cutting-edge applications like mobile TV make headlines, simpler, religious-based offerings are gaining ground. …