Content & Mobile Marketing

The wireless industry is putting its customers on commission. In an effort to retain customers and drive uptake, content providers and software developers are employing customer-retention programs designed to encourage …

The Mobile Marketing Association and wireless carrier association CTIA released guidelines outlining policies for wireless carriers and content providers marketing to consumers. A committee including all five Tier 1 operators …

Verizon Wireless announced an agreement with Clear Channel Entertainment Properties to broadcast concert footage of Velvet Revolver, Avril Lavigne, the Moody Blues and other artists. The carrier added a channel …

HAMPSHIRE, United Kingdom-Mobile entertainment revenues are expected to grow to more than $59 billion by 2009, driven by a rapid expansion in mobile content and sharp increases in 2.5- and …

Still reeling from last week’s lawsuit that saw Freedom Wireless Inc. win a $128 million decision, Boston Communications Group Inc. shook up its front office and announced the acquisition of …

OVERLAND PARK, Kan.-Wireless users in the youth and young adult segment showed strong interest in using wireless entertainment and multimedia services, according to a new market research report by The …

MobiTV announced its expansion into Europe, launching its live multi-channel TV broadcasts for U.K. subscribers on Orange’s third-generation network. Orange TV’s initial lineup includes content from CNN, Cartoon Network, Extreme …

Twentieth Century Fox Television (TCFTV) unveiled a new division to create and distribute content exclusively for wireless devices. Fox Mobile Entertainment will expand on the network’s efforts to bring content …

SEATTLE-Irish m-commerce provider Valista will team with IBM to offer content management and transaction services to wireless carriers. Valista said the partnership will integrate its software with IBM’s Service Provider …

LONDON-Content provider Volantis has teamed with Bango to develop mobile portals offering mobile content directly to consumers. The companies unveiled a portal for Channel 4, a U.K. TV broadcaster, featuring …

BEDMINSTER, N.J.-Carriers continued to court the Hispanic market with two new content offerings announced Wednesday. Verizon Wireless launched a new version of its “Get it Now” portal that allows users …

Verizon Wireless is bolstering its phone line-up with high-end devices from the likes of PalmOne Inc. and Samsung Electronics Co. Ltd. First up, Verizon announced it is selling PalmOne’s Treo …

Cingular Wireless L.L.C. restructured its prepaid offering with a pair of services using the GoPhone brand name it acquired when it purchased AT&T Wireless Services Inc. last year. The GoPhone …

The Mobile Marketing Association and wireless carrier association CTIA released guidelines outlining policies for wireless carriers and content providers marketing to consumers. A committee including all five Tier 1 operators …

Struggling to shore up decreasing revenues from voice usage, U.S. carriers agreed last October to a set of messaging guidelines they said would allow them to be MMS-interoperable by the …

BEVERLY HILLS, Calif.-SmartVideo Technologies Inc. inked a deal to offer made-for-mobile video content from Fun Little Movies, the companies announced Friday. SmartVideo, which offers a subscription-based mobile video service for …

Political rag Roll Call recently ran a frighteningly clever cartoon with a meaningless wireless twist that oh-so-poignantly captured a toxic Capitol Hill environment that threatens to undermine action on important …

BEVERLY HILLS, Calif.-SmartVideo Technologies Inc. inked a deal to offer made-for-mobile video content from Fun Little Movies, the companies announced Friday. SmartVideo, which offers a subscription-based mobile video service for …

LONDON-Sennari, which provides customer loyalty solutions, launched its Mobile Loyalty and Community Service platform. The platform allows carriers and content publishers to deliver games and content to mobile devices, capture …

WASHINGTON-Mobile entertainment publisher Proteus Inc. will partner with Granada Media to offer wireless content from Fox Network programs. The companies will team on a short message service-based promotional campaign for …

LONDON-3, a U.K. video mobile operator, announced an agreement with Flytxt for a mobile marketing campaign that will allow 3’s customers to view a free trailer for the new British …

NEW YORK-While consumers would like to view video on cell phones for free, only a small percentage want to pay for such services. This is one of the findings of …

Soon-to-launch mobile virtual network operator Amp’d Mobile Inc. announced the creation of its mobile gaming category and distribution deals with more than a dozen mobile game developers. Amp’d Mobile said …

Mobile TV got another boost from SmartVideo Technologies Inc., which announced an advertising-supported streaming music video service for mobile-phone users. The service will feature videos culled from Digital Music Video …

The day was marked by several mergers around the world in the mobile content space, an area that seems to be consolidating at an even faster clip than other areas …