Content & Mobile Marketing

As profit margins from voice become razor-thin, operators are hoping to push lucrative content and applications to bulk up the bottom line. Ironically, they’re looking to voice-driven technologies to help. …

MILAN, Italy-Content aggregator Buongiorno Vitaminic SpA will spend as much as $42 million to acquire Freever, a European mobile community builder, the companies announced Wednesday. Buongiorno said it has committed …

PLAINFIELD, Ind.-Brightpoint Inc. entered the mobile content space via an agreement with InProdicon AB, which distributes digital content in the Nordic region. The agreement between Brightpoint Sweden AB and InProdicon …

Wireless content and technology provider Motricity Inc. has put some of it investment capital to work, acquiring mobile virtual community builder M7 Networks Inc. Terms of the deal were not …

DENVER-Brickhouse Mobile announced a five-year agreement with Homegrown Video, an amateur adult film distributor, that calls for Brickhouse to develop, distribute and sell mobile-phone content and services worldwide. Homegrown content …

SAN DIEGO-Qualcomm Inc. said it will partner with Access Co. Ltd. to make the Japanese mobile content delivery firm’s i-mode Global Profile offering available on select W-CDMA MSM chipsets from …

Carriers and content providers increasingly are targeting younger users in a scramble to push revenue-generating content and applications into one of the few remaining growth market segments. But marketing to …

Cingular Wireless L.L.C. continued to dismantle its garden walls, announcing its first deal with a WAP-based, off-deck content aggregator. The No. 1 U.S. carrier inked an agreement with Bango.net Ltd., …

NEW YORK-MTV Networks is developing an in-house text-messaging platform that will deliver content from the company’s cable channels to U.S. wireless users. The Viacom network is planning to offer cross-carrier …

LITTLE ROCK, Ark.-Alltel Corp. is offering weather content to its subscribers via The Weather Channel Interactive. Services include radar, forecasts and severe weather information delivered to customers’ wireless phones. The …

Enterprise infrastructure company Sybase Inc. announced it will acquire wireless e-mail company Extended Systems Inc. in a cash deal worth $71.3 million. The move directly pits Sybase’s wireless enterprise subsidiary, …

PARIS-Game developer and publisher InfraWorlds snared $4.25 million in financing and set its sights on the U.S. wireless entertainment market with the acquisition of a California publisher, the company said …

JACKSONVILLE, Fla.-Smartphones Technologies Inc. and Collegiate Images announced mobile content licensing agreements with more than 30 U.S. colleges and universities that allow Smartphones to offer exclusively licensed college sports content. …

BELLEVUE, Wash.-Shares of InfoSpace Inc. plummeted to a 52-week low Wednesday after the content provider and Internet search company slashed its outlook for the second half of the year. InfoSpace …

AUSTIN, Texas-Sprint PCS is targeting teenage users with new video programming from Varsity Media Group. Varsity Mobile, which the carrier has added to its Vision Multimedia Service, offers four on-demand …

REDDING, Conn.-China’s MobileVision Communications Ltd. said it will launch music video programming provided by Global Music International Inc. on China Unicom’s mobile-phone network starting in August. MobileVision’s streaming media service …

SEATTLE-Planned mobile virtual network operator Amp’d Mobile has tapped thePlatform to aggregate and manage digital and audio content, the companies announced Wednesday. Amp’d Mobile, which is slated to launch this …

SAN DIEGO-Qualcomm Inc. said it will partner with Access Co. Ltd. to make the Japanese mobile content delivery firm’s i-mode Global Profile offering available on select W-CDMA MSM chipsets from …

Cingular Wireless L.L.C. continued to dismantle its garden walls Tuesday, announcing its first deal with a WAP-based, off-deck content aggregator. The No. 1 U.S. carrier inked an agreement with Bango, …

FREMONT, Calif.-A new non-profit industry association, The FLO Forum, was announced by its members and headed by Qualcomm Inc. Amoi, BBEF, Harris Corp., Huawei, Korea Telecom, Kyocera, LG Electronics, LG …

Developers, publishers and carriers are bringing new titles to market every day in their haste to cash in on the exploding mobile-game industry. But the crush of new games includes …

Perhaps no surviving mobile technology has suffered the pummeling WAP has endured since its over-hyped introduction in 1999. But after six years of being tied to the whipping post, it …

Ironically, the march toward a simplified, converged “digital home” is producing an overwhelming number of wireless and wireline offerings for consumers. It seems the only thing growing as fast as …

Moviegoers with Bluetooth-enabled handsets can download movie trailers, ringtones and wallpapers at three Loews Theatres this summer. Twentieth Century Fox is providing kiosks at theaters in Los Angeles, New York …

Shares of Sybase Inc. jumped more than 7 percent Thursday after the infrastructure provider and wireless software developer posted higher-than-expected second-quarter profits. The company said a 21-percent increase in its …