When Jordin Sparks was crowned the winner of the sixth season of “American Idol” last week, Edward “Bod” Boddington, chairman and founder of Telescope, was one of the first and …
AT&T
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It’s getting very noisy in the wireless industry. Carriers are practically shouting their wares on TV, radio, the Internet and in newspapers. Indeed, an article in Advertising Age, an RCR …
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A three-judge appellate panel hinted the Federal Communications Commission’s small business bidding rules could be on shaky legal ground, but seemed hesitant about throwing out results of last year’s $13.7 …
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Rentrak, a company that measures TV viewing, announced a deal with mobile television provider Hiwire that calls for Rentrak to measure mobile TV viewing. The trial will take place in …
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U.S. Cellular hires new advertising firm: Regional carrier to emphasize customer service
by jscarboby jscarboRegional cellphone carrier U.S. Cellular, outspent by major national carriers and facing an onslaught of competition from wireless offerings from cable companies, has hired a new advertising firm for its …
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AT&T Mobility ended a roaming agreement with regional wireless operator Cellular One of East Texas that allowed the national carrier’s customers to use 26 Cellular One cell sites in eastern …
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Sprint Nextel Corp. reiterated its plans for network investment this year, with a focus on upgrading its CDMA network with EV-DO Revision A, deploying WiMAX and also investing in its …
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The U.S. cellular industry added 18 million connections during 2006, bringing the total number of U.S. wireless connections to 232 million, according to Wireless Intelligence, a joint venture of Ovum …
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AT&T Inc. made a major re-branding push by stripping a number of its company-owned stores of Cingular-related trappings overnight and replacing them with AT&T logo and signage.The company said in …
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Verizon Wireless is hoping to spur its full-track mobile music sales with a new music-identification application.The carrier launched Vcast Song ID, allowing users to play a tune into their phone …
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A Georgia judge has given AT&T Inc. permission to add its brand on the carrier’s No. 31 NASCAR racecar, which currently carries the “Cingular” brand.“We are pleased that the court …
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Funambol plans to push ahead with its open source mobile e-mail strategy this week with an upgraded version of its white-label offering for carriers.The Redwood City, Calif.-based startup is set …
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California announced plans to develop and launch a statewide emergency cellphone alert system within 12 to 14 months. The move is definitely apropos for “the Golden State,” which has long …
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This summer is starting to look pretty good.First of all, “The Simpsons Movie” is coming out in July. That’s reason enough to get excited. But that’s not the only reason …
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Machine-to-machine communication is all about efficiency: collecting data from far-flung locations with less labor, less danger, lower power and in real-time. Thus one might conclude that the perennial drive for …
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Hedge*hog*ing v. Interrupting conversations in an office environment by poking your head over the top of the cube.Apparently Japan plans to set up an experimental high-tech wireless zone on the …
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The U.S. wireless data market generated more than $5 billion in revenue during the first quarter of 2007, according to Chetan Sharma Consulting, and data may make up as much …
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Verizon to consolidate wireless, wireline advertising operations: Carrier positions against newly unified AT&T
by jscarboby jscarboVerizon Wireless will combine its advertising and marketing efforts with that of parent company Verizon Communications Inc. in a move that will help the carrier blend its diverse telecom offerings …
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Hello! And welcome to our Thursday column, Worst of the Week. There’s a lot of nutty stuff that goes on in this industry, so this column is a chance for …
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Buongiorno S.p.A. expanded its mobile marketing business with the acquisition of U.K.-based Flytxt Inc.The Italian content behemoth said it will spend $5.4 million for the 7-year-old Flytxt, which powers text-to-win …
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Nuance Communications Inc. continued to help thin the speech-recognition herd, snapping up VoiceSignal Technologies Inc. in a deal valued at nearly $300 million.Nuance said it will fork over 5.8 million …
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Handset pricing gyrations ran the gamut last week, as all of the nation’s tier-one carriers tinkered with the cost of their handset portfolios.–AT&T Mobility slashed in half the price on …
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PopCap Games announced it hired Andrew Stein, who most recently served as the senior marketing manager of games for AT&T Mobility’s Media Mall. The move is the latest in the …
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Yet another executive is exiting through Sprint Nextel Corp.’s revolving front-office door.The carrier said last week that Mark Schweitzer will step down from his post as chief marketing officer at …
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State groups said the Supreme Court need not review a lower court ruling that struck down a Federal Communications Commission decision pre-empting states from regulating line-item charges on cellphone bills.Sprint …