Samsung takes Galaxy name to infinity and beyond

Samsung Electronics Co. Ltd. is going to ride out this Galaxy thing, at least formally now anyway. The device maker has been using the Galaxy brand name for many of its latest Android smartphones and tablets, but now it says it has a more simplified naming system in place for its expanding portfolio.
Take four new Galaxy smartphones in the queue for example, the Galaxy W, Galaxy M Pro, Galaxy Y and Galaxy Y Pro.
The new naming structure will group devices into five classes, identified by one letter. Further designations will be indicated by words like “Pro,” “Plus,” and “LTE.”
Here’s how it’s going to break down: “S” is for “super smart,” “R” is for “royal or refined,” “W” is for “wonder,” “M” is for “magical” and “Y” is for “young.” Got it?
Generally, you can view “S” models as Samsung’s premier line of devices and then push further down the market segments from there, ending with “Y” for entry-level models at low price points.
Additionally, “Pro” will indicate the device includes a physical QWERTY keyboard, “Plus” indicates and upgrade from an existing model and “LTE” indicates — wait for it — LTE connectivity.
“As Samsung continues to innovate, our goal is to provide consumers with an experience uniquely tailored to their needs. We have introduced steps to ensure users can simply identify the device designed to deliver the perfect experience for them,” Samsung mobile’s head JK Shin said in a prepared statement.
As for the next foursome of Galaxy devices: the Galaxy W sports a 1.4 GHz processor and a 3.7-inch touch screen; the Galaxy M Pro features a QWERTY keyboard with Exchange Active Sync and other enterprise-class services; The Galaxy Y and Galaxy Y Pro will target the lower end of the market with a 832 MHz processor and the baseline functions available on all of Samsung’s Android-powered devices.