PALO ALTO, Calif.-Smart phone cards will help wireless and cellular service providers sign up 500 million subscribers by 2002, according to a new study published by Killen & Associates, “Smart Card Opportunities for Phone Card Providers.”
Multifunctionality, loyalty programs, co-branding and the ability to attract new market segments, such as customers who have poor credit, are features of the smart card, making it “ideally suited for the wireless and cellular service businesses,” the research company said.
