BURLINGTON, Mass.-Lightbridge Inc. announced Frontier Cellular, a wireless services
provider in upstate New York, will use Lightbridge’s Churn Prophet and Channel Wizard solutions to reduce customer
churn and improve channel performance.
Churn Prophet is an analytical tool that uses data mining and predictive
modeling technology to identify characteristics of subscribers who have canceled service in the past to develop
predictions as to which subscribers will most likely cancel in the future, said Lightbridge.
Channel Wizard allows
users to track bad debt, fraud, churn, customer acquisition and distribution channel performance by market, channel,
rate plan or geography.
