Editor’s Note: With 2014 now upon us, RCR Wireless News has gathered predictions from leading industry analysts and executives on what they expect to see in the new year.
The “Internet of things” and artificial intelligence are paramount among the top IT market trends that are looking to change the way consumers will interact with brands and how companies will more quickly innovate to meet demands in the coming year. Ultimately, the question all organizations will ask themselves in the next year is: “How can we avoid redundancies in our business, while making the most of our time?”
With every checked box is an earnest, but tedious, approach and IT delivery paradigms should be simplified, sleek and uncomplicated. Businesses should build the risk out of their systems, and realize that it’s what’s under the hood that truly impacts demand – it also holds the key to the next generation of innovation. With that, here are a few key predictions related to mobile automation that we see coming to the forefront next year.
–The need for speed: Real-time execution will hit its stride in 2014 and touch nearly every facet of the IT landscape. Cloud control and big data digestion have also lost their novelty, but not their endurance. With heightened customer demands for market defining technologies, next generation strategies such as virtualization, cloud and mobile high transactional models means that organizations will continue to juggle more real-time processing than ever before.
–Unraveling mobile IT: Across industries, particularly retail and financial services, routine changes and new functionalities are creating cumbersome, unsustainable environments costing enterprises time, patience and their bottom line. Multi-channel and multi-platform approaches will become streamlined, cohesive powerhouses, harmonizing disjointed business systems to reap the tangible benefits for both the enterprise and the consumer.
–Cloud clears mobile broadband storms: The proliferation of mobile devices means data storage and processing capacities are maxed. As such, enterprises will take another look at cloud alternatives such as over investing in additional storage, particularly as mobile devices increasingly handle compute-intensive tasks.
Craig Beddis is CMO at Automic. In this role, Beddis replicates many of the strategic marketing and sales initiatives he successfully implemented in Northern Europe across the whole of Automic’s global reach and has a particular focus on building the business through thought leadership, closer alignment of sales and marketing, and promoting Automic’s ONE Automation strategy.
