ORLANDO, Fla. – Volume, velocity, variety and the most important “v”—value. These are the key elements of big data. Companies around the globe own lots of data, both structured and unstructured, and they face the challenge of using this huge amount of information to benefit their business. The impact of big data on telecom operators was one of the big themes at last week’s TM Forum Management World Americas (check out all pieces and see our videos).
Many discussions around this theme came up during the trade show. Al Kurtze, business development executive at Capgemini, noted during a video interview with RCR Wireless News, that carriers have a lot of available information about their customers, their usage and interactions. They also have a lot of data generated within their communication networks. “Both these areas are ripe for a really deep understanding and for gleaning more information from both kinds of data,” he said adding that the most sophisticated approach would combine these two sources to get an even bigger view.
To help address this issue, Robert Rich, managing director at TM Forum Insights, highlighted the advance of three technological changes that could cause a revolution: in-memory databases, information appliance of data management and column-oriented databases.
However, from Rich’s point of view, the issue is how to take this data from all these different sources, make sense of it and get some business value from it. “That’s the real trick. It is not about the technology; it is about getting business value from the data,” he told RCR Wireless News in a video interview.
During his speech at the event, Rich presented results of a TM Forum survey that showed some of the major big data opportunities for carriers including improving operational efficiency, customer support, user experience, service and network management.
The survey showed that CSPs found the biggest big data challenges were data integration, overall volume of data, skills availability, solution costs and complexity. “It is very tough to find a good data analyst, who is smart enough to build the model, has the technical skills and really understand the business,” Rich said.
Rich recommended that CSPs pick some projects to work on, managing initiatives like a portfolio. In addition, he also advised carriers to focus on value and manage data as a corporate asset.
Be sure not to miss:
- Latin American carriers just beginning to address big data
- Reality check: Big data challenges mobile operators
- EMC: 2012 will be the year to educate market about big data
- Changing telecom industry’s new challenges: monetization, security and becoming “smart pipe”
