Planned Parenthood launches affinity MVNO service

The Planned Parenthood Federation of America has become the latest organization to team up with Working Assets to offer wireless service to its supporters through a mobile virtual network operator offering using Sprint Nextel Corp.’s wireless network.
Planned Parenthood Wireless will provide 10 percent of all revenues directly to Planned Parenthood and subscribers will also receive information in their monthly bill about how they can get more politically involved, including a “Free Speech” offer of up to 30 free minutes per month for subscribers to speak out on women’s health issues.
“Planned Parenthood members care passionately about women’s reproductive health and rights,” PPFA President Cecile Richards said. “Now they have a smart, simple way to support our work and express that passion with every phone call they make, through a wireless service provider that cares.”
Planned Parenthood joins a growing field of like-minded organizations that have turned to Working Assets to provide its supporters with more ways to make an impact on the causes they aim to achieve.
“Both of our organizations are committed to preserving the right to choose and Planned Parenthood Wireless offers a powerful activism platform,” Working Assets CEO Laura Scher said.
The service builds on Planned Parenthood’s growing mobile activism efforts, such as its SMS alert program that rallies supporters to take immediate action on various matters.
The MVNO service will include free calls between Planned Parenthood Wireless subscribers, and those who sign up by March 31 will be eligible for a contract buyout offer of up to $175 to offset their current carrier’s termination fee.