A conversation about end-to-end optimization with Adrian Di Meo, CTO, Telefonica Argentina
Download a transcript of the interview and be the first to receive the Getting the best QoE report.
In our final interview for the “Getting the best QoE” report, we talked to Adrian Di Meo, CTO at Telefonica Argentina, about how mobile operators need to change not only their networks but their internal structure to optimize network end-to-end and to maximize QoE.
The first challenge is to measure QoE. Adrian told us: “in the data era, to be capable of measuring the quality of experience of customers, you need to see the network end to end. You need to plan the network end to end. It’s not easy, because each part of a network has its own type of KPIs, measurement systems, and so on.”
The move to a QoE-based, end-to-end approach to traffic management is tied to the monetization efforts. “We see quality of service as a way of monetizing data. Data growth is exponential, and revenues growth in the industry is not exponential. The decrease in costs is not exponential, and its pace is too slow to counter the rate of increase in traffic.” Adrian told us. “Quality of service has become a must to offer a QoE that can keep your customer on the network. You need to have end-to-end quality of service to be sure that the customer who is streaming video has enough capacity for a good experience. If you have VoLTE or you have a voice service in an LTE network, you have to be able to keep a good voice experience and avoid deteriorating the quality of the call.”
Download or watch our conversation with Adrian Di Meo on how mobile operators have started to embrace end-to-end optimization.
This interview is part of our upcoming report “Getting the best QoE: Trends in traffic management and mobile core optimization”. We have also discussed this on an accompanying webinar you can view on demand here.
