HTC invests in Saffron Digital

HTC Corp. announced today that it will be investing in Saffron Digital, a London-based firm that operates a mobile multimedia delivery platform. The company, which has proprietary technologies to support media distribution on multiple devices, already works with many of the top device manufacturers and major content studios.
Terms of the deal were not disclosed, but as a current client HTC is likely to expand its relationship with Saffron Digital following this deal.
“Saffron Digital has developed an incredible expertise in mobile multimedia delivery. This ability to deliver optimised content in the future will be a key asset as content becomes more and more complex and localised,“ Peter Chou, CEO of HTC, said in a prepared statement. “We are excited to be working with Saffron to increase our global service delivery capabilities and expertise.”
Saffron’s technology is being used by Samsung Electronics Co. Ltd. in the United States and in Europe by HTC, LG Electronics Inc., Paramount Digital Entertainment, Sony Ericsson, T-Mobile, Nokia Corp.
“HTC’s investment increases our global expansion capabilities and provides us with an opportunity to expand into new markets like Asia and new sectors like games and music delivery,” said Shashi Fernando, CEO of Saffron Digital. “We have grown Saffron Digital into one of the best and most exciting digital service providers in the world and this enables us to take digital content delivery to a new level for our customers around the world.”
Saffron Digital will maintain its headquarters in London and Los Angeles and the management team is expected to stay intact.