ipoque, a Rohde & Schwarz company, announced an all-in-one IP traffic and subscriber analytics solution allowing operators to customize services offered to their subscribers based on usage attributes.
Gaining actionable business intelligence from network and subscriber data is an increasingly important area for mobile and fixed network operators to identify new opportunities for monetization of their networks. By analyzing the IP traffic traversing these networks, they can forecast capacity demand and develop additional revenue streams through a better understanding of subscriber usage and behavior. ipoque, a Rohde & Schwarz company, today introduced Net Reporter Compact, its first all-in-one traffic and subscriber analysis solution combining a network probe with advanced IP classification and a powerful analysis and storage tool in one integrated package. The combination of probe and IP analytics functionality in one solution makes visibility of traffic on the network more accessible than ever, providing small to medium-sized network operators, or large operators who want to analyze a portion of their network, a cost-effective turnkey solution for sophisticated network analytics.
To see a demonstration of Net Reporter Compact, come to the Rohde & Schwarz “Mobile Network Testing” booth 6B50, hall 6 at the GSMA Mobile World Congress 2015, Barcelona.
“While network and subscriber data can provide value throughout the service provider’s organization, that information is a particularly valuable tool for marketing and customer care departments looking to improve the customer experience and enable the creation and delivery of more targeted and personalized services,” says Shira Levine, directing analyst, service enablement and subscriber intelligence at Infonetics Research, now part of IHS.
Mobile network operators can use business intelligence to market enhanced subscriber packages based on a deeper understanding of how subscribers are using their data. In order to remain competitive in a landscape with many specialized OTT services threatening to erode revenue, they need to be able to offer services targeted at their end users’ specific requirements. For example, they can make targeted offers for music streaming flat-rate packages to subscribers who are regularly accessing music streaming portals or market video services to users with specific usage profiles.
“With the launch of ipoque’s new all-in-one traffic analysis solution, mobile network operators have a powerful tool to gain a competitive advantage with OTT players,” said Dirk Czepluch, ipoque’s CTO. “Net Reporter Compact combines our proven Net Reporter traffic analysis and storage solution with our data collection and IP classification probe, and comes in a portable platform that is easier and quicker to install as well as more cost-efficient than traditional analytics solutions, while offering full advanced subscriber analytics functionality,” Czepluch said.
Net Reporter Compact is scalable up to 100,000 subscribers, which makes it the ideal solution for small to medium-sized mobile or fixed operators or for large operators who need to gain insight into specific parts of their networks. Based on ipoque’s IP application classification software PACE, Net Reporter Compact provides real-time recognition of more than 95% of all protocols and applications, including peer-to-peer traffic, VoIP, video streaming and tunnel protocols. Top users can be identified based on geography and protocols utilized, along with attributes such as device type and ARPU, allowing for customization of service offers by market segment to match demand for type of service. The extracted data can be enriched further by integration with additional Radius Authentication Attributes, CRM or Type Allocation Code databases in order to generate anonymized reports enabling visibility of additional revenue-generating opportunities and the execution of targeted marketing campaigns.
Net Reporter Compact works on both a near real-time basis to facilitate operational network monitoring and troubleshooting, and on a long-term network-monitoring basis to establish trends and time-based profiles. The long-term statistical analysis reports can enable the operator to identify trends, predict demand and plan capacity to mitigate congestion. The data can be viewed at different levels of granularity, from a high-level analysis showing entire network links down to the individual subscriber level.
Net Reporter Compact’s highly customizable reports can be viewed in the GUI dashboard or distributed via pdf format to relevant MNO departments. Customer service departments can regularly monitor their top-tier customers via automatically delivered e-mail updates of network usage and QoS, while planning departments can receive reports on usage trends such as the development of video traffic on the network.
The combination of network probe and subscriber analytics functionality in an all-in-one hardware solution puts a powerful tool in the hands of operators to protect revenue against the threat of OTT services, lowers the overall cost of ownership and enables a faster time to market by requiring less equipment to be deployed.
About ipoque
ipoque, a Rohde & Schwarz company, provides network traffic and subscriber analytics solutions to enable operators to understand traffic patterns, monetize new data services and improve the quality of experience for their subscribers. ipoque’s protocol and application classification engine, gives network infrastructure and security vendors the ability to develop products with intelligent bandwidth control, prioritized quality of service delivery and reliable network security. Over 200 customers in more than 60 countries across the globe rely on ipoque’s IP network analytics solutions to minimize equipment and operating expenditures, increase profitability and maximize user satisfaction. See more at ipoque.com
