Editor’s Note: The ecosystem of big data and analytics, and its intersection with mobile networks and cloud computing, has increasing relevance to wireless in areas that include service assurance, customer experience management, mobile marketing, location-based services and more. Here is a look at highlights from this week’s big data and analytics news.
• NetScout, fresh off the news of its pending acquisition of $2.6 billion in network monitoring, testing and security assets from Danaher, launched a new unified communications product for enterprise service assurance.
The new nGenius UC Performance Management offering provides visibility across services, networks, signaling and application performance across multivendor UC environments “without the need to install agents or coalesce data from disparate sources,” according to NetScout, by looking directly at traffic flows and providing monitoring and reporting data and issues in real time.
• Vlocity, which provides cloud-based telecom BSS solutions that leverage Salesforce, has its newest release available with increased access to analytics via mobile. Vlocity’s solution enables campaigns and call-report data access via mobile devices and includes analytics dashboards with data on customer orders, usage, billing and service history and can be accessed from mobile devices via Salesforce in a browser, or Vlocity’s app.
• Telecommunications is one of the 10 most profitable industries in the U.S., according to an analysis by big data company Powerlytics. Read more in this blog post.
• SAP struck deals this week with Nokia’s geolocation and mapping business Here to enable SAP HANA to leverage location data and maps, and Samsung for the purpose of developing an enterprise device ecosystem. Read more here.
• 3CLogic and Envision are teaming up to apply big data and analytics to call centers. The two companies said they can offer expanded collection and interpretation of “voice of the customer” (VoC) data from call center interactions in order to improve customer experience and retention as well as improve workforce efficiency at the call center.
• New research from the Interactive Advertising Bureau (IAB) and IAB China finds a critical window of an uptick in mobile use during commuting time in China, and highlights some of the user behavior differences as well as the opportunity in targeting mobile ads at particular times of day. The IAB reported that while U.S. consumers tend to focus their usage early in the morning after they’ve woken up, Chinese users are often on their devices right before bed.
The research also showed significant differences in the extent to which Chinese users interacted with ads on their mobile devices: Nearly 60% of Chinese users reported that they interact with ads at least once a day on their smartphones, compared to 22% of users in the U.S. Daily interactions with ads via tablets were also higher in China, at 43%, compared to 27% of U.S. tablet users.
• As demand rises for access to business intelligence via mobile, enterprise analytics company Tidemark has released the latest version of its cloud-based platform that includes preditive analytics and a “mobile first” approach to businesses’ data. Tidemark pulls in data from internal sources across companies as well as external data such as Twitter, commodity price data from Bloomberg and statistics from the Bureau of Labor.
