NEW YORK—The New York Times finally went wireless with a mobile site delivering news, sports, business information and other content to users with Web-enabled devices.
The company, which has drawn criticism for its efforts to capitalize on new technological platforms, said the site offers a version of its online content “that is easily read and navigated on mobile phones.” Content is free aside from carrier data charges and can be accessed at http://mobile.nytimes.com.
Television news services such as CNN have launched mobile sites in the past year, while print media agencies including Reuters and The Associated Press have teamed with wireless companies to deliver news to mobile users.
“We are thrilled to now offer such a rich reading experience on mobile devices,” said Vivian Schiller, senior vice president and general manager of NYTimes.com. “We will continue to take advantage of all digital technology to provide our readers with Times journalism where, when and how they want it.”
Until recently, the Times allowed registered users to access its online content without charge. Earlier this year, however, it instituted a “TimesSelect” service that required readers to pay for premium content including essays from popular columnists. Some analysts criticized the move, claiming that the paper was sacrificing total readership numbers in favor of subscription fees.
