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SHOPNOW.COM SIGNS DEAL WITH CELLMANIA

MOUNTAIN VIEW, Calif.-CellMania.com entered into a partnership with ShopNow.com Inc. under which ShopNow.com’s customers will have access to CellMania’s wireless shopping site.

ShopNow.com also will offer CellMania.com users membership in the MyShopNow.com program-a collection of personalized, pre-stocked storefronts that offer members incentives in the form of cash-back rebates and purchases.

ShopNow.com offers more than 1 million products and services from approximately 29,000 merchants on one Web site, the company said.

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