New consumer broadband labeling must be in place next year
The Federal Communications Commission has laid out the deadlines for broadband service providers to put in place new consumer labeling that, much like nutrition labeling, is meant to give consumers a thorough and standardized view of broadband services so that they can make meaningful comparisons.
The labeling is required as part of the Infrastructure Investment and Jobs Act passed by Congress. The FCC adopted new rules last year that spell out the details: Broadband internet providers have to put together a label that discloses information about speeds, pricing, introductory rates, data allowances, and so on, and also include links to information about their network management practices, privacy policies and the FCC’s Affordable Connectivity Program. Providers must display the labeling information up-front, at the point of sale—both in-store and online.
Broadband providers with more than 100,000 customers must have new consumer labels in place by April 10, 2024. Small providers with fewer than 100,000 customers have a bit more time; they have to have the labels in place by October 10, 2024.
In a statement, FCC Chairwoman Jessica Rosenworcel called the labeling a “big win” for consumers. “Consumers will finally get information they can use to comparison shop, avoid junk fees, and make informed choices about which high-speed internet service is the best fit for their needs and budget,” Rosenworcel said.
Check out a sample broadband label, provided by the FCC, below:
