RCR Wireless
  • News
  • Channels
    • 5G
    • 6G
    • BSS OSS
    • Carriers
    • IoT
    • Network Infrastructure
    • Open RAN
    • Private 5G
    • Telco AI
    • Telco Cloud
    • Test & Measurement
  • Resources
    • Reports
    • Webinars
    • White papers
    • AI Fundamentals
    • Analyst Angle
    • Editorial Calendar
    • Fundamentals
      • 5G NR Release 17
      • AI
        • Telco AI in 2025
    • Podcasts
      • Let’s Get Digital with Carrie Charles
      • Wireless Connectivity to Enable Industry 4.0 for the Middleprise
      • Well Technically…
      • Will 5G Change the World
      • Accelerating Industry 4.0 Digitalization
  • AI Infrastructure
  • Programs
  • Events
  • RCRtv
  • Advertise
  • Subscribe
Saturday, July 25, 2026
RCR Wireless
  • News
  • Channels
    • 5G
    • 6G
    • BSS OSS
    • Carriers
    • IoT
    • Network Infrastructure
    • Open RAN
    • Private 5G
    • Telco AI
    • Telco Cloud
    • Test & Measurement
  • Resources
    • Reports
    • Webinars
    • White papers
    • AI Fundamentals
    • Analyst Angle
    • Editorial Calendar
    • Fundamentals
      • 5G NR Release 17
      • AI
        • Telco AI in 2025
    • Podcasts
      • Let’s Get Digital with Carrie Charles
      • Wireless Connectivity to Enable Industry 4.0 for the Middleprise
      • Well Technically…
      • Will 5G Change the World
      • Accelerating Industry 4.0 Digitalization
  • AI Infrastructure
  • Programs
  • Events
  • RCRtv
  • Advertise
  • Subscribe
Add RCR Wireless as a preferred source on Google
  • Qualcomm 6G Insights
  • Huawei Content Hub
  • Qualcomm – 6G Vision
  • OSS/BSS Channel
  • RCRTech Roundtable: AI Infrastructure
RCR Wireless
RCR Wireless
  • Advanced Mimo
  • Mobile mmWave
  • 5G Positioning
  • Green Networks
  • Metaverse
  • Automotive
  • Industrial and Wide-area IoT
Copyright 2021 - All Right Reserved
Home - Self driving, laser armed robots to farm fruit and veg for UK grocery chain Waitrose
Connected CarsData AnalyticsInternet of Things (IoT)News & Event CoverageSmart CitiesSmart Farm

Self driving, laser armed robots to farm fruit and veg for UK grocery chain Waitrose

by James Blackman December 18, 2018
written by James Blackman December 18, 2018 Share
LinkedinEmail
Share 0LinkedinEmail
99

UK super market chain Waitrose is to start farming and selling crops reared by robots. The firm behind the technology claims farming revenues will increase by up to 40 per cent and farming costs will reduce by up to 60 per cent with the deployment of these self-driving, laser-armed mini farm machines.

The John Lewis Partnership, parent of the upmarket Waitrose grocery brand, has signed a three-year trial with a UK agri-tech startup called the Small Robot Company. It will test three of the company’s artificial intelligence (AI) enabled ‘farmbots’ at a farm in Leckford, in Hampshire, where it grows produce for Waitrose stores.

The 4,000-acre Leckford Estate, near Stockbridge, grows mushrooms, rapeseed, apples, and other products. The 10-kilo robots – named Tom, Dick and Harry – will use AI mechanisms to map and monitor crops on the farm, and recommend actions to reduce chemicals and improve yields.

A prototype of a first robot – Tom – will start work initially in a one-hectare wheat field, gathering topographical data from fitted cameras, to “get the lay of the land”. It will move of its own accord, and create a plant-by-plant view of the field, said the John Lewis Partnership.

Data gathered by the first prototype will be used to develop an AI system – called Wilma – that will guide the three robots to farm autonomously. The Small Robot Company will develop machine learning algorithms for a number of scenarios, including to differentiate between weeds and terrain.

Test prototypes of a precision weeding robot (Dick) and a digital planting robot (Harry) will follow. Dick will use machine vision to differentiate between weeds and crops – and to kill weeds with lasers. Harry will punch-plant seeds in the ground at a uniform depth, creating a plant level map showing the exact location of each seed.

New iterations of each robot will be developed through the course of the trial. “The small robots will also be able to take care of every single plant on an individual basis, giving them the perfect level of nutrients and support, with no waste,” said John Lewis in a statement.

Andrew Hoad, partner and head of the Leckford Estate, said: “This new technology could be revolutionary for British farming. It is not designed to replace human labour but instead boost productivity and increase accuracy, freeing up the agricultural workforce to focus on other important tasks. We want to be at the forefront of this.”

Sam Watson Jones, co-founder of Small Robot Company, and a fourth generation Shropshire farmer himself, commented: “We will be working  to reimagine food production. We’re on the cusp of a fourth agricultural revolution, taking farming into the digital age: and with British ideas and British technology at the helm.

“Our robots will transform what’s possible on the farm. We will be able to use gardening tactics such as companion planting, but for broadacre crops. Different crops could be planted alongside each other in the same field, and harvested at different times. It’s the ultimate sustainable farming model.

The £11.5 billion John Lewis Partnership has its own Room Y innovation team at Leckford, researching how AI can be used in farming, and elsewhere in the business. It said farming costs are rising by eight per cent per year.

The company has over 400 stores, including Waitrose supermarkets and John Lewis department stores.

You Might Also Like
  • Monday (telco diary) | Sovereign AI for Industry 4.0
  • When the push becomes the pull – private 5G and physical AI
  • Fast-growing private 5G offers blueprint for AI-era telecoms
  • Monday (telco diary) | Consolidation, orchestration, automation
  • Wireless Logic’s 21st acquisition exposes IoT consolidation paradox
  • Thursday (telco diary) | The plumbing is the product
Share 0 LinkedinEmail
James Blackman
James Blackman

James Blackman has been writing about the technology and telecoms sectors for over a decade. He has edited and contributed to a number of European news outlets and trade titles. He has also worked at telecoms company Huawei, leading media activity for its devices business in Western Europe. He is based in London.

previous post
Cellnex, Fastweb ink 5G agreement in Italy
next post
Industrial Internet Consortium and OpenFog merge as their tech campaigns align

White Papers

  • Norton eBook: The 2026 Telco Playbook

  • Enea White Paper: Why Intelligent AAA is the Swiss Army Knife of Telecom

  • CSG White Paper: Telco AI Enabler: Mediation’s Defining Role

  • Enea White Paper: Scalable Database Design for 5G and Beyond

  • Supermicro and NVIDIA Whitepaper: Powering sovereign AI at scale

Editorial Reports

  • Market Pulse Report: Telco AI in 2026 – Trends, Challenges and Opportunities

  • Nvidia Report: The State of AI in Telecommunications: 2026 Trends

  • Report: Scaling Optical Networks For The Hyperscale And AI Era

Webinars

  • Webinar: Building 6G — aligning technology, policy and purpose

  • SIMCom Webinar: Scaling your next deployment – from plastic to provisioning

  • Webinar: Rethinking the RAN as AI, cloud and openness converge

  • Webinar: Scale-Up, Scale-Out, Scale-Across – Building AI-Era Network Fabrics

  • Webinar: NTN in motion – evolving standards, expanding services

Since 1982, RCR Wireless News has been providing wireless and mobile industry news, insights, and analysis to mobile and wireless industry professionals, decision makers, policy makers, analysts and investors.

Facebook Twitter Youtube Linkedin Envelope Rss

Useful Links

  • Subscribe
  • About RCR Wireless News
  • Contact Us
  • Advertise
  • Editorial Calendar
  • Archive
  • RSS
  • Wireless News Archive
  • Subscribe
  • About RCR Wireless News
  • Contact Us
  • Advertise
  • Editorial Calendar
  • Archive
  • RSS
  • Wireless News Archive

Edtior's Picks

AT&T says its network is already built for the agentic AI wave
AT&T and Ericsson use network sensing to spot drones with ordinary 5G towers
Huawei sees Mobile AI driving new wave of uplink network investment

Latest Articles

AT&T says its network is already built for the agentic AI wave
AT&T and Ericsson use network sensing to spot drones with ordinary 5G towers
Huawei sees Mobile AI driving new wave of uplink network investment
Spectrum supercycle – US opens floodgates; UK shares it out

© 2026 RCR Wireless News All Right Reserved. Developed by Eight Hats.

Cookie Policy | Privacy Policy

RCR Wireless
  • News
  • Channels
    • 5G
    • 6G
    • BSS OSS
    • Carriers
    • IoT
    • Network Infrastructure
    • Open RAN
    • Private 5G
    • Telco AI
    • Telco Cloud
    • Test & Measurement
  • Resources
    • Reports
    • Webinars
    • White papers
    • AI Fundamentals
    • Analyst Angle
    • Editorial Calendar
    • Fundamentals
      • 5G NR Release 17
      • AI
        • Telco AI in 2025
    • Podcasts
      • Let’s Get Digital with Carrie Charles
      • Wireless Connectivity to Enable Industry 4.0 for the Middleprise
      • Well Technically…
      • Will 5G Change the World
      • Accelerating Industry 4.0 Digitalization
  • AI Infrastructure
  • Programs
  • Events
  • RCRtv
  • Advertise
  • Subscribe
RCR Wireless
  • News
  • Channels
    • 5G
    • 6G
    • BSS OSS
    • Carriers
    • IoT
    • Network Infrastructure
    • Open RAN
    • Private 5G
    • Telco AI
    • Telco Cloud
    • Test & Measurement
  • Resources
    • Reports
    • Webinars
    • White papers
    • AI Fundamentals
    • Analyst Angle
    • Editorial Calendar
    • Fundamentals
      • 5G NR Release 17
      • AI
        • Telco AI in 2025
    • Podcasts
      • Let’s Get Digital with Carrie Charles
      • Wireless Connectivity to Enable Industry 4.0 for the Middleprise
      • Well Technically…
      • Will 5G Change the World
      • Accelerating Industry 4.0 Digitalization
  • AI Infrastructure
  • Programs
  • Events
  • RCRtv
  • Advertise
  • Subscribe
@2020 - All Right Reserved. Designed and Developed by PenciDesign