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Home - Telecom Tweets of the Week: Takedowns of AT&T’s fake 5G
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Telecom Tweets of the Week: Takedowns of AT&T’s fake 5G

by Kelly Hill April 28, 2017
written by Kelly Hill April 28, 2017 Share
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Twitter might be the one platform that moves as fast as the telecom industry. RCR Wireless News surveys the Twitterverse and snags the telecom tweets of the week. 

If there’s one thing the telecom industry loves, it’s marketing hype. If there’s one thing Twitter loves, it’s punching holes in marketing hype. So it was no surprise this week that AT&T’s “5G Evolution” drew some boos for being … not actually 5G. Predictable eye-rolls came from T-Mobile US and Sprint, but they weren’t the only ones calling AT&T out for being the first to attempt to market pre-5G technology as 5G.

Cmon @ATT did you guys really have to call #GigabitLTE by #5GEvolution? Its in no way #5G. https://t.co/gXLcjOM7i2

— Anshel Sag (@anshelsag) April 26, 2017

AT&T descends into marketing nonsense, announcing meaningless "5G Evolution" rollout https://t.co/PeTV0a0SBn pic.twitter.com/spjdeNH7yu

— NeowinFeed (@NeowinFeed) April 25, 2017

Sprint CEO Marcelo Claure and T-Mobile US CTO Neville Ray had some fun with this.

COME ON @ATT THIS ACTUALLY BEATS FAKE NEWS. CALLING LTE 5G.AT&T announces it will build a fake 5G network https://t.co/Ci5QiwWvyy via @Verge

— Marcelo Claure (@marceloclaure) April 26, 2017

So I’m very, very proud to announce @TMobile "7G Eventual" – very exciting, already existing technology.

— Neville Ray (@NevilleRay) April 26, 2017

Meanwhile, T-Mo CEO John Legere was busy trolling AT&T over postpaid customer losses by asking his followers to guess the number of #ATTLostMarbles, which corresponded to postpaid phone-line losses over the past 10 quarters.

How many marbles are in this dump truck? Person who comes closest with #ATTLostMarbles is getting a prize! Winner announced at 9:30pm ET! pic.twitter.com/8IjyQ9yU34

— John Legere (@JohnLegere) April 25, 2017

Hint hint: each marble represents a postpaid customer who has left @ATT or has been “removed” from their counts. #ATTLostMarbles

— John Legere (@JohnLegere) April 25, 2017

Guesses from Twitter users ranged from less than half a million to 15 million, but ultimately …

Nailed it, @prking07! Sum of @ATT's 10Q's of postpaid 📱losses = 3.9M! #ATTLostMarbles prize is on the way! @TMobileHelp will get ur info. https://t.co/Rpn8KfBoaU

— John Legere (@JohnLegere) April 26, 2017

Beyond debating real vs. fake 5G, Twitter would really, really like to know what’s going on with the new iPhone 8. Wireless charging? Vertical dual cameras?

https://twitter.com/iPhone8News/status/857960628366880768

#iPhone8 leaks reveal dual-camera, no rear Touch ID: More details here https://t.co/z6BGrJltHa @khalidanzar pic.twitter.com/PaM9U8XQzq

— Business Standard (@bsindia) April 28, 2017

Another iPhone 8 leak hints at wireless charging https://t.co/F95QD7AyKL #techcrunch #technology #apple #iphone8 #leak #wirelesscharge

— Allenross356 (@allenross356) April 28, 2017

Apple #iPhone8: New concept video shows improved features, vertical dual camera and more https://t.co/G0HgOnByrd pic.twitter.com/1Kg61ZwUPU

— Hindustan Times (@htTweets) April 27, 2017

As usual, we wait with bated breath for the release and the inevitable Galaxy S8 versus iPhone 8 battle. But the loss of device subsidies appears to be having a substantial impact on device upgrade cycles — in its results this week, AT&T said that it saw its lowest-ever rate of device upgrades and actually sold a million devices less than it did at the same time last year. Customers are hanging onto their devices longer, although early adopters and Apple fans will surely provide some momentum for the new iPhone.

Hey, you can follow me on Twitter, too! @khillrcr

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Kelly Hill

Kelly Hill reports on network test and measurement, AI infrastructure and regulatory issues, including spectrum, for RCR Wireless News. She began covering the wireless industry in 2005, focusing on carriers and MVNOs, then took a few years’ hiatus and returned to RCR Wireless News to write about heterogeneous networks (remember those?) and network infrastructure. Kelly is an Ohio native with a masters degree in journalism from the University of California, Berkeley, where she focused on science writing and multimedia. She has written for the San Francisco Chronicle, The Oregonian and The Canton Repository. She lives in northern Virginia, not far from Data Center Alley.

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