Jan Geldmacher previously served as head of Vodafone’s global enterprise business and is set to take over Sprint enterprise later this month
Sprint added a former Vodafone executive to its ranks, naming Jan Geldmacher president of enterprise for the carrier effective Aug. 22.
In his role, Geldmacher is set to oversee Sprint’s business-to-business sales and business development, “supporting enterprise customers with wireless communications solutions and services.” The carrier said with the hire it plans to “aggressively” target and serve enterprise companies.
Geldmacher is set to report to Sprint CEO Marcelo Claure. In his previous position at Vodafone, Geldmacher headed the telecom giant’s global enterprise business, having previously served as director of Vodafone’s enterprise business unit and CEO of British Telecom Germany.
“Sprint is a respected brand, and enterprise is an excellent opportunity to grow the company’s market share, reduce churn and improve customer satisfaction,” said Geldmacher, in a statement. “I have a great deal of experience in managing large enterprise teams in tough markets, and I am eager to join Sprint and be a part of its turnaround.”
Sprint earlier this year created its Global Wireline Business Unit to target the enterprise market. The division, which is led by former VP of solutions engineering Mike Fitz, operates with “full profit-and-loss responsibility, including strategy, sales, marketing, product management, solutions engineering and operations.”
The addition of Geldmacher follows up on the carrier’s hire in May of former AT&T executive Nelly Pitocco as VP of enterprise sales. Pitocco served in various sales positions at AT&T for nearly 15 years, as well as executive and management positions at Apollo, IBM and Advantis, and is reporting in to Kevin Crull, who is president of the carrier’s central area.
Claure has aggressively revamped the carrier’s structure and leadership since taking the CEO position in mid-2014. Shortly after Claure’s hiring, Sprint began to revamp its leadership, including bringing on some network executives from parent company SoftBank operations. Sprint last year lost CTO Stephen Bye as well as went through a broader shakeup of its executive ranks.
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