AT&T rolled out adjustments to its Mobile Share Value plans that continue to support device subsidies
Keeping pace with rivals, AT&T Mobility is set to adjust its shared data plans with increased data and maintaining the ability to receive a device subsidy tied to a two-year contract.
The changes to the Mobile Share Value plans, which are set to take effect on Aug. 15, include the elimination of the current 1 gigabyte plan for $25, 3 GB plan for $40 and 6 GB plan for $70, replaced with a 2 GB plan for $30 and a 5 GB plan for $50. The entry-level 300 megabyte plan for $20 remains. The new plans also maintain the same $25 charge per smartphone tapping into the data bucket.
Moving up the pricing scale, the 15 GB plan had its price cut from $130 per month to $100 per month and the 20 GB plan from $150 to $140 per month. Both plans also now include unlimited voice calling and text messaging from the U.S. to Mexico and Canada as well as the $15 charge per smartphone tapping into the data bucket.
AT&T Mobility also said it is maintaining the ability for consumers to receive a new device at a subsidized price and a two-year contract, though the offer is only available in “select locations.” Should a customer decide on that route, there will continue to be a $40 charge per smartphone to access a data bucket.
Verizon Wireless earlier this week rolled out new shared-data plans that did away with the option of two-year device contracts.
AT&T last week began offering a $500 credit to DirecTV and U-verse customers for each line of mobile service they migrate to AT&T Mobility. The credit includes a $300 bill credit and a $200 credit tied to the trade-in of “eligible” smartphones from a rival mobile operator.
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