Cricket Wireless prepaid service now offers unlimited voice, texting to and from Mexico on select plans
AT&T Mobility is looking to maintain the competitive position of its Cricket Wireless prepaid services, adding unlimited voice calling and text messaging to and from Mexico, with plans to add similar services with Canada later this month.
Cricket said the Mexico feature is now automatically included in its Smart and Pro rate plans that run $50 and $60 per month, respectively. Those plans had already offered unlimited calls and messaging from the U.S. to Mexico and Canada. The new features are not set to be included with Cricket Wireless’ $40 per month Basic plan.
The offering looks to build on AT&T’s recent push into the Mexican mobile market, with the company having spent $4.4 billion acquiring Iusacell and Nextel Mexico, with commitments to spend an additional $3 billion to expand “high-speed, mobile Internet service” to 100 million people in Mexico by the end of 2018.
T-Mobile US last month expanded its “Mobile without Borders” initiative to MetroPCS, providing customers currently on plans beginning at $40 per month the ability to sign up for the Mexico Unlimited plan that provides for unlimited calling, messaging to the U.S. and access to their current data plans, including LTE usage, when traveling in Mexico; and unlimited calling and messaging to Mexico from the U.S. Customers signing up for the plan by Aug. 31 receive the service free through the end of the year, with those missing the deadline charged $5 per month for the service.
AT&T showed marked improvements in prepaid activity during the second quarter with the carrier posting 331,000 net additions compared with a loss of 286,000 prepaid customers last year. The latest result indicated AT&T Mobility was finally seeing positive traction from its Cricket division that it acquired last year from Leap Wireless.
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