Editor’s Note: The ecosystem of big data and analytics, and its intersection with mobile networks and cloud computing has increasing relevance to wireless in areas that include service assurance, customer experience management, mobile marketing, location-based services and more. Here is a look at the week’s big data news.
— Twitter and IBM announced a new arrangement for business intelligence and analytics that leverages “Twitter data that distinctively represents the public pulse of the planet” and cloud-based analytics, customer engagement platforms and consulting from IBM. The offerings for enterprise will rely on analysis of Twitter’s 140-character tweets for large-scale information and trend tracking.
The partnership, announced this week, integrates Twitter data with IBM’s cloud-based analytics services, including its new Watson Analytics offering. It will also integrate Twitter data for sentiment and behavior mapping in its ExperienceOne customer engagement solution and its consultants will have access to Twitter data as well.
“IBM brings a unique combination of cloud-based analytics solutions and a global services team that can help companies utilize this truly unique data,” said Chris Moody, VP of Twitter Data Strategy, in a statement. “Companies have had successes with Twitter data – from manufacturers more effectively managing inventory to consumer electronic companies doing rapid product development. This partnership with IBM will allow faster innovation across a broader range of use cases at scale.”
The partnership with Twitter comes just a few months after IBM announced a partnership with Apple for enterprise mobility, which extended IBM’s offerings in big data and analytics to Apple’s mobile devices, along with a host of new native iPhone and iPad applications custom-built for specific verticals.
Speaking of that IBM/Apple enterprise app tie-up, it’s worth mentioning that Google this week announced a partnership with PwC for enterprise apps, analytics and mobility. The collaboration is supposed to leverage PwC’s analytics and business insight information across Google’s cloud platform and its enterprise Google for Work solutions such as Drive for Work. PwC is also deploying Google’s offerings across its own workforce of 45,000 employees in the U.S. and Australia, including Google’s Hangouts, Gmail, Docs, Drive and Calendar offerings.
— Cisco has deployed business analytics software from Tableau across its business divisions in Europe, the Middle East and Africa. As part of the effort, a social community on data and business intelligence uses was deployed as well as a mobile business intelligence platform with analytics access for the in-field sales team.
— A new report estimates that the telecom analytics market will be worth nearly $4.3 billion by 2019.
— LG has chosen analytics provider Ugam for pricing intelligence and monitoring in its U.S. operations. Ugam provides price monitoring across channels including comparison shopping engines and retail ecommerce sites and sources including list prices, sale prices and in-cart prices; LG said that it wants to enforce compliance with its pricing policies.
