Sprint is not letting grass grow beneath its feet, announcing this morning larger data buckets as part of its pledge to offer “double the data” compared with larger rivals Verizon Wireless and AT&T Mobility. The move comes days after AT&T Mobility announced it was doubling the amount of data for shared buckets of 15 gigabytes or larger.
Sprint said its Family Share Packs would now “virtually” double the amount of data offered to customers at the same price points as AT&T Mobility. That means it will offer 60 GB, 80 GB and 120 GB shared data buckets at the same price as AT&T Mobility’s 32 GB, 40 GB and 60 GB Mobile Share Value plans. And, like AT&T Mobility, Sprint is limiting the offer to customers who sign up for the service by Oct. 31.
Sprint will also provide its previously announced offer to waive the per-line access fee for devices through the end of 2015, at which point customers will have to pay a monthly fee per line. All the shared data plans include unlimited domestic voice calling and messaging when on Sprint’s network and customers will be able to keep the data buckets for as long as they remain on their plan.
It should be noted that the AT&T Mobility offer also includes unlimited domestic voice calling and unlimited international messaging for those messages that originate on AT&T Mobility’s network.
Enterprise offer
For its business customers, Sprint is also sweetening the pot, announcing that beginning Oct. 3, business customers will receive double the sharable data on its 40 GB, 60 GB, 80 GB and 100 GB Business Share plans for no additional charge if they sign up for service by Oct. 31. Those plans will now include 80 GB of data for $135; 120 GB of data for $200; 160 GB for $270; and $200 for $330.
Business customers are also being offered the waived per-device access promotion for lines ported into Sprint and activated on a nonsubsidized device, as well as for tablets and mobile broadband devices, on data buckets of at least 20 GB.
Over the past two months, Sprint has altered most of its rate plans following a management change that saw long-time CEO Dan Hesse replaced by board member and Brightstar founder Marcelo Claure.
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