Rick Lievano, the worldwide director of industry technology strategy for the Microsoft Telecommunications Sector, recently spoke with RCR Wireless News about how Microsoft offers telecom companies value-added services such as marketing and selling services to end users.
Lievano also elaborated on the software giant’s use of big data and some companies they’ve worked with. While noting Microsoft’s role in the telecom space as a provider of services such as Bing and Skype, Lievano added that the company has worked with mobile operator Telstra in changing the way the operator manages its massive amounts of data.
Telstra, he said, had more than seven data warehouses and various analytics tools for reporting purposes, and an IT bottleneck that made it difficult for end users to get the insight that they needed from the network.
Telstra and Microsoft were able to put a system in place so that end users had better direct access to data, he said, rather than Telstra doing all the work with the data itself.
“This is the consumerization of data,” Lievano said. “Now users are able to go create their own solutions, harvest their own data, create their own insights in ways that IT would’ve never envisioned.”
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