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Mobile Minute:
The Mobile Minute is sponsored by SpiderCloud Wireless.
Facebook is jumping headfirst into the mobile ad space with plans to launch its own mobile ad network. Re/code reports that the company will announce its plans next week at its F8 conference in San Francisco.
Facebook already makes billions from mobile ads on its own website, but now it will be able to offer advertisers an even wider reach. Facebook will be taking on Google here, as well as Twitter, which announced its own plans for a mobile ad network last week.
Mobile ad insertion relies on software that can open network packets to see their contents, thereby targeting users with ads that are aligned with their current activities and location.
