The domestic pricing battle among wireless carriers continues to heat up as just a day after T-Mobile US released adjustments to its plans, AT&T Mobility announced changes of its own.
AT&T Mobility said that beginning this weekend, customers will be able to sign up for a single line of service for $65 per month that will include unlimited calling, messaging and two gigabytes of un-throttled LTE data for $65 per month. An additional line of service to share that same 2 GB of data is another $25.
The plans are part of the carrier’s no-contract Mobile Share Value offerings, which the carrier overhauled last month. Those plans are tied to the carrier’s Next device program, which ties the customer paying full price for a mobile device either upfront or in monthly installments or they can bring their own already paid for device to the plan.
In addition to the calling, messaging and data feature, AT&T Mobility noted the new plans also include the previously launched unlimited international text messaging from the United States, Puerto Rico and the U.S. Virgin Islands to more than 190 counties and unlimited multimedia messages to more than 120 countries; and 50 GB of cloud storage.
T-Mobile US on Friday made adjustments to its Simple Choice plans offering entry-level and mid-tier users a larger data bucket while charging heavy users a bigger toll. The net result is that single-line plans now including unlimited calling, messaging and 1 GB of data for $50 per month. For family plans, the second line will remain an additional $30 with the expanded data allotment, with lines three-through-five priced at the same $10 per line.
In addition to the data adjustments, T-Mobile US also added seven new countries to its international roaming offering that provides for unlimited low-speed data and messaging at no charge in 122 countries. Customers can purchase 3G data packs providing 100 megabytes per day for $15 or 500 MB over two weeks for $50. LTE roaming is still not in the picture. The offering, which was initially announced last fall, also provides for calls to and from those destination at 20 cents per minute.
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