ZTE Corp. has made its New Years resolutions, outlining where it will put increased resources and focus in 2014 and revamping some of its leadership.
Shi Lirong, president of ZTE, said in a statement that it is important for the company to become “faster, more entrepreneurial, more youthful and more focused.”
The Chinese network equipment and devices company said that this year, it will pour more resources into its three core businesses: operators, mobile devices and enterprises. Its ZTE Mobile Devices operation will now function as an independent unit, to be headed by Zeng Xuezhong, who was previously in charge of the company’s operations in China.
Pang Shengqing, senior vice president of ZTE, has been chosen to lead its enterprise business, which is expected to tap into increasing demand for cloud computing, big data, smart city initiatives and the Internet of Things. He Shiyou, executive VP and former head of terminals for ZTE, will stay on as an executive director of ZTE.
ZTE said that in serving telecom operators, it will “intensify its focus on key areas of higher profitability and strive for increased efficiency by adopting a flattened management structure.” The company also outlined an ambitious approach to 4G, says that it “aims to be a market leader” and will pursue breakthroughs in network equipment, semiconductors and devices for 4G.
ZTE recently announced that it now has an agreement with Indian operator Aircel to deploy an LTE network. ZTE was one of Aircel’s 2G and 3G vendors, providing the operator with network roll-outs in its north zone and Evolved Packet Core deployment in its southern territory.
Even as it adjusts its core business approach, the company said it also plans to “step up efforts to target three emerging market segments: metropolitan public IT systems, new energy technology and mobile Internet.”
“In 2014, the company is excited about the opportunities in enterprise and mobile devices, and the organizational changes will strengthen our capabilities in these areas,” said Hou Weigui, chairman of ZTE Corporation. “Telecommunications and technology are intensely competitive industries, and it is vital that we constantly renew ourselves in order to excel.”
