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SAP Americas, IBM Mexico change presidents

German software giant SAP AG has named former Latin America and Caribbean region president, Rodolpho Cardenuto, the president of a combined Americas region, which also includes North America. He will report to Robert Enslin, president of global field operations and an SAP board member.

Cardenuto’s promotion came after recognition of his leadership in the region, where he drove high levels of growth in major markets such as Brazil and Mexico.

Cardenuto has worked for SAP since 2008. In a statement, SAP said that Cardenuto’s knowledge and experience would be great assets to the Americas region.

In addition, SAP announced changes to its organizational structure aimed at potential growth opportunities in Europe and the Middle East. The company has realigned the  EMEA (Europe, Middle East and Africa) and DACH (Germany, Austria and Switzerland) regions. Following this idea, SAP formed a new region of operations called MEE, comprised of Central and Eastern Europe, which includes the market units of the Commonwealth of Independent State (former parts of the Soviet Union) and SAP’s former European regional divisions of DACH and CEE (Central and Eastern Europe). Michael Kleinemeier, current chief executive officer of SAP DACH, will lead the MEE region as regional president, continuing to report to Robert Enslin.

The new EMEA region includes the Nordic countries, the U.K., France, Benelux (Belgium and Luxembourg), Italy, Spain, Greece, Portugal, Turkey, MENA (an acronym for the Middle East and North Africa) and Africa. Franck Cohen will continue as regional president of EMEA and will report to Enslin as well.

IBM Mexico
Big Blue has named Salvador Martínez Vidal as the new president of its Mexican unit. He replaces Hugo Santana Londoño, who will assume the vice president post of the Business Process Outsourcing (BPO) unit for Latin America.

Martínez Vidal has worked at IBM for the past 24 years. Since 2007, he has been the general manager for Telefónica’s global account.


Roberta Prescott
Roberta Prescott
Editor, [email protected] Roberta Prescott is responsible for Latin America reporting news and analysis, interviewing key stakeholders. Roberta has worked as an IT and telecommunication journalist since March 2005, when she started as a reporter with InformationWeek Brasil magazine and its website IT Web. In July 2006, Prescott was promoted to be the editor-in-chief, and, beyond the magazine and website, was in charge for all ICT products, such as IT events and CIO awards. In mid-2010, she was promoted to the position of executive editor, with responsibility for all the editorial products and content of IT Mídia. Prescott has worked as a journalist since 1998 and has three journalism prizes. In 2009, she won, along with InformationWeek Brasil team, the press prize 11th Prêmio Imprensa Embratel. In 2008, she won the 7th Unisys Journalism Prize and in 2006 was the editor-in-chief when InformationWeek Brasil won the 20th media award Prêmio Veículos de Comunicação. She graduated in Journalism by the Pontifícia Universidade Católica de Campinas, has done specialization in journalism at the Universidad de Navarra (Spain, 2003) and Master in Journalism at IICS – Universidad de Navarra (Brazil, 2010) and MBA – Executive Education at the Getulio Vargas Foundation.

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