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Facebook to use mobile for next billion users

Facebook,which recently announced it had reached 1 billion users worldwide, is counting on mobile devices to reach the next billion users. “The first experience with Facebook for many people will be through mobile devices, especially in many emerging countries where you can see this trend more clearly,” said Leonardo Tristão, head of Facebook Brazil, during the recent Ericsson Business Innovation Forum in São Paulo.

This trend is also driving product development. “Today the company is thinking about mobile first when developing solutions and their impact on users,” Tristão said. Facebook’s strategy is based on allowing people to connect wherever they are with whatever device they choose.

Currently, Facebook counts 600 million mobile users. To reach new users, Facebook is developing solutions to facilitate mobile usage. Tristão noted that in Brazil the company has launched solutions to make Facebook’s interface easy to use on feature phones, which still make up the majority of mobile devices in emerging markets.

Brazil is the second largest country for Facebook with 61 million users (20 million of whom access Facebook via mobile devices). “Our two greatest focuses in Latin America are helping our clients solve their business challenges and delivering new products for both end users and brands,” Tristão said.

Check out Leonardo Tristão’s presentation:


Roberta Prescott
Roberta Prescott
Editor, [email protected] Roberta Prescott is responsible for Latin America reporting news and analysis, interviewing key stakeholders. Roberta has worked as an IT and telecommunication journalist since March 2005, when she started as a reporter with InformationWeek Brasil magazine and its website IT Web. In July 2006, Prescott was promoted to be the editor-in-chief, and, beyond the magazine and website, was in charge for all ICT products, such as IT events and CIO awards. In mid-2010, she was promoted to the position of executive editor, with responsibility for all the editorial products and content of IT Mídia. Prescott has worked as a journalist since 1998 and has three journalism prizes. In 2009, she won, along with InformationWeek Brasil team, the press prize 11th Prêmio Imprensa Embratel. In 2008, she won the 7th Unisys Journalism Prize and in 2006 was the editor-in-chief when InformationWeek Brasil won the 20th media award Prêmio Veículos de Comunicação. She graduated in Journalism by the Pontifícia Universidade Católica de Campinas, has done specialization in journalism at the Universidad de Navarra (Spain, 2003) and Master in Journalism at IICS – Universidad de Navarra (Brazil, 2010) and MBA – Executive Education at the Getulio Vargas Foundation.

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