Facebook,which recently announced it had reached 1 billion users worldwide, is counting on mobile devices to reach the next billion users. “The first experience with Facebook for many people will be through mobile devices, especially in many emerging countries where you can see this trend more clearly,” said Leonardo Tristão, head of Facebook Brazil, during the recent Ericsson Business Innovation Forum in São Paulo.
This trend is also driving product development. “Today the company is thinking about mobile first when developing solutions and their impact on users,” Tristão said. Facebook’s strategy is based on allowing people to connect wherever they are with whatever device they choose.
Currently, Facebook counts 600 million mobile users. To reach new users, Facebook is developing solutions to facilitate mobile usage. Tristão noted that in Brazil the company has launched solutions to make Facebook’s interface easy to use on feature phones, which still make up the majority of mobile devices in emerging markets.
Brazil is the second largest country for Facebook with 61 million users (20 million of whom access Facebook via mobile devices). “Our two greatest focuses in Latin America are helping our clients solve their business challenges and delivering new products for both end users and brands,” Tristão said.
Check out Leonardo Tristão’s presentation: