Focusing on wireless carriers and device manufacturers as customers, OfficeDrop launched a custom small business online cloud storage solution, designed to allow technology companies to offer cloud storage to their end customers under their own brand. The new solution enables wireless providers to launch cloud services, such as storage backend; mobile sync and scan-to-cloud apps; and a full-featured online storage account for consumers including search, sync and sharing.
“We expect that partnerships with wireless carriers and device manufacturers will result in hundreds of thousands of new users, particularly in new markets outside of the [United States],” Healy Jones, VP of marketing and business development at OfficeDrop, told RCR Wireless News.
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Carriers can optionally preload branded, OfficeDrop scan-to-cloud apps onto handsets. “This launch differentiates OfficeDrop’s portfolio from competitors like Dropbox or Google Drive in that it provides wireless carriers and device manufacturers with access to a white-labeled, OEM cloud storage solution. In other words, a solution that they can offer under their own brand,” Jones said.
Each OEM partner has the ability to customize the cloud storage solution to meet their end customers’ needs. This includes desktop, Web, mobile scan-to-cloud apps and a fully managed cloud backend.
“Large players in the wireless industry are being asked by their end customers about the cloud and want to offer a custom solution to help their customers take advantage of it. However, developing and managing a cloud storage solution can be expensive, including hiring UX, Web, mobile app and cloud infrastructure developers,” said Jones.
Jones also noted that the time to enter the cloud storage market is now, but he advised that developing a stable, fully featured offering can take quite a while.
OfficeDrop said it has invested heavily in developing mobile solutions and noted it currently has a team of 20 people working on all aspects of cloud storage, from mobile applications to desktop and web software to scaling back-end infrastructure to support growth.
OfficeDrop’s sales strategy is to focus on one industry at a time, developing custom solutions that are tailored to each individual audience’s needs for cloud storage and document management. “Our initial strategy has been to partner with large companies that serve a small business market, such as mobile device manufacturers and carriers, since small businesses are much more likely to buy a product from a company whose products and services they already trust,” Jones added.
