HP (NYSE: HPQ) announced the merger of its imaging and printing group (IPG) with its personal systems group (PSG) to create the printing and personal systems group. The company said the organizational realignment aims to improve performance and drive profitable growth across its portfolio while rationalizing HP’s go-to-market strategy, branding, supply chain and customer support worldwide.
In a statement, HP’s president and chief executive officer Meg Whitman pointed out that the merger will bring together two business areas where HP has established global leadership. The merger is intended to provide the best in customer-focused innovation and operational efficiency, and create a winning scenario for customers, partners and shareholders.
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HP expects the realignment to provide opportunities for cost savings and accelerate its ability to pursue profitable growth and reinvest in the business.
The new unit will be led by Todd Bradley, who has served as the executive vice president of PSG since 2005. As part of the restructure, the former executive vice president of IPG, Vyomesh Joshi, is retiring after an accomplished 31-year career at HP.
HP also announced it is taking steps to unify and streamline certain key business functions.
The Global Accounts Sales organization will join the newly named HP Enterprise Group, which will be led by David Donatelli and includes enterprise servers, storage, networking and technology services.
Marketing functions will also be unified across business units under Marty Homlish, executive vice president and chief marketing officer. HP’s communications employees worldwide will also be similarly unified under Henry Gomez, executive vice president and chief communications officer.
HP is also moving the global real estate function from finance into Global Technology and Business Processes.
Commenting on all these changes, Whitman said  “Ensuring we have the right organizational structure in place is a critical first step in driving improved execution, and increasing effectiveness and efficiency.”
