Mobile entertainment pegged to reach $38.4B in 2011

Mobile entertainment is expected to see double-digit gains this year, reaching nearly $38.4 billion, according to a new report from Juniper Research.
“This continuing growth comes despite the backdrop of an uncertain economic climate, demonstrating both the relative robustness of the mobile content industry as a whole, and the opportunities in comparatively untapped segments such as mobile gambling,” Windsor Holden wrote in the report.
Revenues from mobile entertainment content and services are expected to jump by more than 15% from $33.2 billion in 2010 to about $38.4 billion this year. The firm also concluded that smaller developers have benefited from the transition to a predominantly app store-led content delivery model.
“While revenues from traditional staples of the mobile entertainment sector — such as ringtones and logos — have gone into steep decline over the past couple of years, the tremendous scaling up of activity in games, streamed music and social media has driven strong overall growth. Furthermore, as major retailers, brands and media organizations increasingly utilize mobile content to drive awareness of and engagement with their products, this growth will continue,” Holden wrote.