DailyMotion | March 31, 2011 | Press Release
Paris/Sao Paolo, March 31st – Dailymotion, one of the largest video site in the world, and Abril Midia, the leading media firm in Brazil announce an exclusive partnership in the brazilian market.
Abril.com the internet division of the media group will make its video content available to Dailymotion to distribute across the 93 million monthly unique visitors (Comscore, February 2011) global network. This will include content produced by local household names such as Veja or Capricho. Reciproquely Dailymotion will make its player available to the Brazilian portal to bring the Abril users the best international news, music clips and creative art videos, a catalogue of around 20 million videos. Abril will have the exclusivity to monetize the Dailymotion video advertising inventory in Brazil. This will offer Brazilian advertisers the possibility to benefit from the most creative and attractive advertising formats on the market as well as the possibility to sponsor high profile premium catalogues of videos. Dailymotion’s content partners will gain great opportunities to strengthen their brand increasing their visibility and ad revenues in Brazil, one of the fastest growing internet market in the world.
« It is critical for Dailymotion to capture a significant share in fast growing emerging markets : in that respect, Brazil is a key territory to address with its 200 million people population and its 70 million internet users. We are extremely pleased to be partnering with one of the best positioned media firms in Brazil to help us in our development there.” said Luc Dumont, VP International Development at Dailymotion.
“We are very excited with the partnership, that brings new opportunities both in audience and revenue. Dailymotion has highly qualified content worldwide and we are glad to contribute to extend this to Brazil.” said Fabiana Zanni, Digital Media Director at Abril Mídia.
About Dailymotion:Dailymotion is one of the leading video-sharing sites with 93 million individual visitors to its network (source: ComScore, October 2010) and a billion videos watched per month. Dailymotion offers the best in content, whether it?s designed by its users or the result of its partnerships and its Motionmaker programme. By bringing the most sophisticated technologies to users such as content creators, Dailymotion provides access to HD and high quality videos through a fast, friendly service that automatically filters out unauthorised content reported by its rightful owners. Dailymotion therefore offers the best possible experience to its users while respecting content protection.Dailymotion, accessible in all countries, offers 32 versions of its home page with special local content. For more detailed information, visit http://www.dailymotion.com.
