Business News Americas | March 25, 2011 | Matthew Malinowski
A need to understand market particularities make Ecuador the most likely country for a new SAP(NYSE: SAP) subsidiary, the company’s sales vice president for Argentina, Colombia, Chile, Peru and Venezuela, Leonel Graff, told BNamericas.
SAP currently maintains a commercial office in Ecuador, but opening a full-fledged subsidiary – which includes financial administration, human resources, consulting, training, sales and marketing teams – may make sense, Graff said.
“It wouldn’t necessarily be opened due to business volume, but rather due to the complexities that arise from serving the country separately,” he said. “I don’t have a fixed date [regarding the opening of the subsidiary]. It’s in our plans.”
SAP currently leverages its Colombian subsidiary to cover Ecuador, while its Argentine subsidiary covers Uruguay and Paraguay and its Peruvian division is responsible for Bolivia.
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