RCom | March 23, 2011 | Press Release
Reliance and Facebook today announced the launch of a new Facebook mobile app exclusively available for Reliance subscribers in India for a 3 month period. The new Facebook app for Java-powered feature phones will be made available for most of the popular handset models in India. Reliance customers who are also Facebook users can now stay connected on their mobile phones without having to upgrade to a smartphone. Reliance will be the first and only operator in India to offer this app. Reliance is providing a special promotional offer where all users can enjoy this app free for three months without incurring any data charges.1
The Facebook app provides a ‘smartphone like’ experience on feature phones. It brings most of the popular features and user experience already deployed on Facebook mobile app for smartphones to, and is optimized for speed and performance on the Reliance Communications network. It includes several new and unique features that enable people to stay connected through Facebook including:
- Viewing photos from your mobile phone
- Synchronizing your local address book contacts with your Facebook friends
- Facebook login to third party services within the app, such as news, sports, games, and weather
* The new Facebook app is optimized to use as little data as possible while still providing a great user experience thus making it much cheaper for regular users. The app will be available for Reliance Communications customers to download without incurring any data charges from RWorld on their Reliance phones by typing – http://wap.rworld.co.in.
“This agreement between Reliance Communications and Facebook will unleash the real power of Social Networking in India. This tie-up will enable anytime anywhere access to Facebook from almost every popular handset model currently available in India”, said Prashant Gokarn, 3G Business Head, Reliance Communications. “Our mobile network spanning 24000 towns and 6 Lakh villages serving 97% of Indian population will also promote access to popular social networking platforms across the length and breadth of the country”, he added.
“We are always looking to work with innovative operators on ways to enable people to easily access Facebook wherever they are,” said Henri Moissinac, Head of Mobile Business, Facebook. “Through our collaboration with Reliance Communications, we’re thrilled to offer yet another way for people to stay connected with their friends and family through Facebook and bring a high quality and high speed mobile app experience to feature phones in an affordable way.”
About Facebook
Founded in February 2004, Facebook’s mission is to give people the power to share and make the world more open and connected. Anyone can sign up for Facebook and interact with the people they know in a trusted environment. Facebook is a privately held company and is headquartered in Palo Alto, Calif.
About Reliance Communications
Reliance Communications Limited founded by the late Shri Dhirubhai H Ambani (1932-2002) is the flagship company of the Reliance Anil Dhirubhai Ambani Group. The Reliance Anil Dhirubhai Ambani Group currently has a net worth in excess of Rs. 64,000 crore (US$ 13.6 billion), cash flows of Rs. 13,000 crore (US$ 2.8 billion), net profit of Rs. 8,400 crore (US$ 1.8 billion).
Press Release via The Business Standard
