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Now here’s a recipe for success: Take a brand that your parent company’s been on the verge of abandoning for the last four years. Slap it on a new music download store for mobile phones. Encrust all the tracks with DRM, even though the rest of the music download industry is finally moving away from DRM. Make sure that the downloads are tethered to the user’s handset, so they can’t keep them when they upgrade phones in a year or two. Charge more than the competition. Then, when questioned what the heck you could possibly have been thinking, blame a business partner who’s actually running the store for you!
