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Home - Google top result in mobile search field
Mobile and Wireless Industry Reports

Google top result in mobile search field

by RCR Wireless News June 18, 2008
written by RCR Wireless News June 18, 2008 Share
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Google Inc. is still the player to beat in mobile search, according to new figures from Nielsen Mobile.
The Internet giant accounted for a dominating 61% of all mobile Internet searches during the first quarter of 2008, according to the firm, while Yahoo finished a distant second with 18%. MSN was last among the top three mobile search providers with 5%.
Nielsen Mobile didn’t mention results for lesser players such as AOL, go2 or Ask.com.
Interestingly, users don’t seem particularly smitten with either Google or Yahoo, however. Only 44% of Google users rated their satisfaction with mobile Internet search at eight or higher on a 10-point scale; 40% of Yahoo searchers were similarly impressed.
Google, Yahoo and a host of others have jockeyed for position with carriers and other partners as mobile search begins to gain mass-market traction. Google earlier this year inked a deal to provide search for Opera Software’s mobile browsers, while Yahoo has replaced Google as the exclusive search provider for T-Mobile International’s web’n’walk service in 11 European markets.

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