Mobile entertainment to top $64B by 2012

The worldwide mobile entertainment market will grow from about $20 billion last year to more than $64 billion by 2012, driven by music, games and mobile TV, according to a new report from Juniper Research.
The report predicts mobile music will remain the largest sector within the mobile entertainment industry, growing from $9 billion last year to $17.5 billion in 2012, said Juniper. Availability of full-track download and streamed services will drive growth of mobile music, said the report.
Mobile gaming is expected to follow mobile music in terms of end-user generated revenues, with revenues expected to increase to $16 billion in 2012 from $5 billion last year. Mobile TV revenues should rise from $1.4 billion in 2007 to $11.9 billion in 2012.
“With revenues from voice services declining and messaging revenues flatlining, last year finally saw a number of more sophisticated entertainment services begin to fulfill their potential and redress the balance,” said Windsor Holden, author of the report. “With more widespread penetration of 3G handsets – or entertainment-focused 2.5G handsets like the iPhone – there is likely to be a much greater surge in both the adoption and overall usage in rich media services.”