CBS Mobile has tapped Danny Bonaduce for a new mobile video series that will air on major wireless carriers beginning next week.
The first original animated program developed under the CBS Mobile brand will air new three-to-five minute episodes every two weeks. “Danny Bonaduce: Life Coach,” which will be voiced by the former “Partridge Family” star himself, will offer satirical life lessons and the results of Bonaduce’s counsel.
“We feel a strong social responsibility at CBS Mobile, especially for celebrities in need. So we thought, what better way to help than providing timely advice from Danny Bonaduce, a life management expert, on a most personal medium-the cellphone?” joked Cyriac Roeding, executive VP at CBS Mobile.
“All kidding aside, we’re not joking about creating buzz-worthy, up-to-date original content at CBS Mobile and CBS Interactive,” he added.
Fans of Bonaduce will also be able to sign up for regular life coaching sent directly to their cellphone. “Do as I say . not as I do,” Bonaduce said of his new venture on the small screen.
The effort is just the latest in a long line of recent mobile moves from CBS.
‘Danny Bonaduce: Life Coach,’ jokes CBS Mobile
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