Alcatel-Lucent shops content-management platform

Alcatel-Lucent unveiled a content platform designed to allow operators to customize the mobile shopping experience for their users.
The Paris-based corporation said its 5965 Mobile Content Platform offers tools to help carriers create a simplified one-stop shop for mobile content, minimizing the number of click-throughs required to find specific offerings. Carriers can use the technology offer a single experience for both on- and off-deck content, the company said, and can track user preferences and deliver targeted ads and offers.
“Our research has shown that teens and young adults want to find and interact with the brands they care about,” said Margaret Norton, Alcatel-Lucent’s VP of mobile content platforms. “Subscribers continue to be surprised at the lack of visible, relevant brands on their mobiles. They want to be marketed to as they are on the Internet, at the mall and on TV.”