Etc.: CTIA Awards

Alltel named best in show at CTIA 2007
Alltel Wireless won an E-Tech award for best in show at CTIA Wireless 2007 for its Celltop application. Celltop allows Alltel customers to access, manage and organize information available on their phone via a format similar to a personal computer desktop.
The application is available free. It comes with 10 cells that are pre-installed or can be downloaded. Each cell is a half screen that includes shortcuts to navigate information and application such as the phone’s call log, weather, news, inbox and ringtones.
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Goldberg wins Dash for Cash
LOC-AID Technologies Inc. announced Jeremy Goldberg won its grand prize of $10,000 in cash for coming in first in “Dash for Cash” location-based services game in Orlando, Fla., during CTIA Wireless 2007.
More than 2,000 CTIA attendees participated in the game using simple text messaging on their mobile phones to answer trivia questions. The pool of contestants was narrowed to a final 10 after the first two days of the conference. The top 10 finalists battled it out on LG enV handsets that were provided to them as they utilized its Assisted Global Positioning System capabilities. The hunt took them around Orlando on the final day of the conference.
“It was incredible to win the $10,000 grand prize,” said Goldberg, owner of restaurantelite.com, an online restaurant guide. “I can now relate to the excitement and energy behind the contestants of CBS’s The Amazing Race, except my clues were delivered to me on my cellphone. Overall, the race was the thrill of a lifetime with cool clue locations such as Universal Studios making it even more exciting as the Treasure Hunt unfolded right on my phone. The game was a great example of how location-aware mobile marketing can work.”
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ComVu grabs Navteq top prize
Navteq announced the winners of its Global LBS Challenge for the Americas region.
ComVu Media Inc. took home that grand prize and won the business application category for its PocketCaster GPS product. The product incorporates a GPS receiver to create ‘one-button’ mobile Webcasting.
The product automatically embeds date, time and GPS date in a live video stream and archives it. Location data can be viewed on maps while the video is streaming.
ComVu received $50,000 in cash and $100,000 in Navteq map data licenses for a year.
In the entertainment and leisure application category, TikGame won for its GeoChief social networking game. Players interact via blogs and can track routes and navigate with tools such as a compass and altimeter.
ParkWhiz Inc. won the category award in the navigation application category. The company’s Mobile Parking Information Search helps users find parking information, including prices, distance away and hours of operations. The application even allows users to reserve a parking space.
Jentro Technologies GmbH won the social networking application category for its activepilot product, which provides local search, car and pedestrian off-board navigation with traffic avoidance and spoken street names, traffic information, public transportation and flight information and community services information.
Each category winner received $10,000 in cash and $75,000 worth of Navteq licenses.

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