Cingular offers prepaid content cards

ATLANTA-Cingular Wireless L.L.C. is hoping to spur mobile content sales with the launch of prepaid, redeemable cards.
The operator is targeting holiday shoppers with “Tone Cards” that can be purchased over Cingular phones, through retail locations or through the carrier’s Web site. A $10 card buys four ringtones or images; $20 cards are good for eight pieces of content.
“As the quality and range of ringtones have advanced over the years, so has their popularity,” said Roby Hyatt, Cingular’s executive director of premium content. “Ringtones provide an easy and inexpensive way for consumers to personalize their mobile experience, and we believe Tone Cards will make it even more convenient to do so.”