NEW YORK—MTV Networks said it is in no hurry to join the mobile virtual network operator ranks in the near term, and instead it is looking to continue supplying access to its vast array of content to as many network operators as possible.
Greg Clayman, MTV Networks’ vice president of wireless strategy and operations, outlined the company’s views at the Yankee Group’s Wireless Leadership Decision Summit in New York.
Clayman noted that the television network, which is part of Viacom’s stable of offerings that include VH1, Comedy Central and Nickelodeon, is focused on getting as much of its content as possible to its current carrier partners as well as expanding its off-deck content options. The company currently supplies wireless content to most of the major operators in the United States as well as a number MVNOs, including Amp’d Mobile Inc. and Virgin Mobile USA L.L.C.
Clayman wouldn’t completely rule out an eventual MVNO play however, but said MTV is still several years away from that possibility.
