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Vodafone ties search capabilities to Google

LONDON-Vodafone Group plc announced that it is working with Google Inc. to develop mobile search services, which Vodafone plans to integrate into its Vodafone Live portal. The Google search results would be delivered via Vodafone’s high speed data networks and the product is designed to search simultaneously on both Vodafone Live and the full Web.

“Innovative mobile search will become increasingly important as fast and easy access to information and services are increasingly demanded by customer on the move,” said Alan Harper, group strategy director for Vodafone. “Our intention is to develop our relationship with Google to ensure Vodafone customers continue to have the very best in mobile services.”

Google’s search engine has become increasingly prevalent in wireless with a number of operators offering quick access to Google from their home decks. Indeed, Motorola Inc. announced earlier this year that it would provide a dedicated Google button on select handsets beginning this quarter.

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